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Research

Rising digitally savvy middle class to fuel India’s appetite for luxury

February 25, 2020

India's growing middle class has become more trend and brand conscious with social media influence, thus fueling a desire for fashion apparel and accessories. Image credit: Fashionbi India's growing middle class has become more trend and brand conscious with social media influence, thus fueling a desire for fashion apparel and accessories. Image credit: Fashionbi

 

By Dianna Dilworth

India will become an attractive target market for luxury marketers as the country’s middle class grows and disposable incomes rise among consumers that are ahead of the curve on digital adoption rates.

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