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April 11, 2026
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Research

Rising digitally savvy middle class to fuel India’s appetite for luxury

February 25, 2020

India's growing middle class has become more trend and brand conscious with social media influence, thus fueling a desire for fashion apparel and accessories. Image credit: Fashionbi India's growing middle class has become more trend and brand conscious with social media influence, thus fueling a desire for fashion apparel and accessories. Image credit: Fashionbi

 

By Dianna Dilworth

India will become an attractive target market for luxury marketers as the country’s middle class grows and disposable incomes rise among consumers that are ahead of the curve on digital adoption rates.

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  1. Chandon launches ready-to-serve spritz collection
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  4. Louis Vuitton announces Regeneration 2030
  5. Gigi Hadid fronts new leather goods campaign from Miu Miu
  6. De Beers supports Desert Diamonds with bridal addition
  7. Subscribe now: $12 for 12 weeks
  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
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  10. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
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