Luxury Daily
The authority in luxury news.
April 25, 2024
  1. Follow @LuxuryDaily for the latest in luxury news
  2. Zegna Group raises revenue 8pc in first quarter
  3. Gucci makes splash with 'Lido' collection
  4. Porsche named official electric vehicle of 2024 Met Gala
  5. Sofitel leverages local ties in new campaign film
  6. Kering rocked by 11pc sales dip in Q1
  7. Christofle opens pop-up showroom in West Hollywood
  8. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  9. Luxury Unfiltered: Brand stories are the secret to creating desirability
  10. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Research

Rising digitally savvy middle class to fuel India’s appetite for luxury

February 25, 2020

India's growing middle class has become more trend and brand conscious with social media influence, thus fueling a desire for fashion apparel and accessories. Image credit: Fashionbi India's growing middle class has become more trend and brand conscious with social media influence, thus fueling a desire for fashion apparel and accessories. Image credit: Fashionbi

 

By Dianna Dilworth

India will become an attractive target market for luxury marketers as the country’s middle class grows and disposable incomes rise among consumers that are ahead of the curve on digital adoption rates.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Follow @LuxuryDaily for the latest in luxury news
  2. Zegna Group raises revenue 8pc in first quarter
  3. Gucci makes splash with 'Lido' collection
  4. Porsche named official electric vehicle of 2024 Met Gala
  5. Sofitel leverages local ties in new campaign film
  6. Kering rocked by 11pc sales dip in Q1
  7. Christofle opens pop-up showroom in West Hollywood
  8. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  9. Luxury Unfiltered: Brand stories are the secret to creating desirability
  10. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
VIDEOS
More Videos

MORE IN Research
Annual report from Vestiaire Collective makes business case for circularity
Cash buyers spiking US luxury home sales: Redfin
Consumers prefer ‘new signs of success’ over traditional shows of status: report
Private equity deal value fell by 37pc in 2023: Bain
Nepo Babies, surprising collaborations proving lucrative: Launchmetrics
In-store experience drawing consumers back to malls: Placer.ai



RECENT ARTICLES
Prada Group sees first quarter sales rise 16pc
Nobu to open hotel, restaurant in East Cairo
Gucci makes splash with ‘Lido’ collection

Follow @LuxuryDaily for the latest in luxury news
Zegna Group raises revenue 8pc in first quarter
Porsche named official electric vehicle of 2024 Met Gala