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Dec. 6, 2025
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Marketing

How can Western luxury brands navigate China now?

March 2, 2020

While it is still uncertain when the normalization of the luxury business in China will happen, luxury players have to plan for a long-term China strategy. Image credit: Shutterstock While it is still uncertain when the normalization of the luxury business in China will happen, luxury players have to plan for a long-term China strategy. Image credit: Shutterstock

 

By Wenzhuo Wu

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  1. Chopard, Boss, Lancôme front AR experience from Snapchat
  2. Vhernier enters Asia with new store concept
  3. New film from Moncler marks return to Winter Olympics
  4. Hyatt names global lead for luxury brands
  5. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  6. Sephora highlights the integral presence of Black beauty
  7. Dior’s ‘Lady Art’ project turns 10
  8. Luxury Unfiltered: How lack of brand storytelling destroys luxury brands
  9. Gucci studies connection in spring/summer 2025 campaign
  10. Chanel unleashes ‘From Dream to Reality’
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