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April 27, 2025
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Fragrance and personal care

La Mer appoints first male brand ambassador

April 25, 2024

Mr. Chou joins a global roster of representatives, including other names familiar to Eastern audiences. Image credit: La Mer Taiwanese singer and musician Jay Chou promotes La Mer's anti-aging Treatment Lotion and Hydrating Infused Emulsion. Image credit: La Mer

 

By Luxury Daily News Service

Estée Lauder Cos.’s La Mer is giving Taiwanese singer and musician Jay Chou a new gig.

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  1. Circular fashion comprised 27pc of US online luxury apparel spend in 2024: Mastercard
  2. Prada taps ‘Re-Nylon’ profits to resource environmental education
  3. Burberry transforms customer experiences through digital innovation
  4. Fairmont Xiamen debuts with new energy luxury vehicles for guests
  5. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  6. 'Clash de Cartier' campaign explores dichotomy of dressing
  7. Mandarin Oriental ushers in next chapter with updated visual identity
  8. Vestiaire Collective calls out overconsumption with textile waste campaign
  9. Met's Costume Institute investigates intersection of religion, fashion
  10. Kering names Bartolomeo Rongone CEO of Bottega Veneta
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