Research
March 4, 2020
Direct marketing channels are the most effective at driving ecommerce site traffic. Image courtesy of Oribi
By Dianna Dilworth
Email and search are the most effective digital marketing channels in driving visits to an ecommerce store, but social media is far less effective, suggesting luxury retailers should consider classic forms of online communication.
{"ct":"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","iv":"e2adedb1f62a6325b35e99160bb77520","s":"a6a870a64830cde1"}
Share your thoughts. Click here