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Research

Email, search most effective digital marketing channels to drive online store visits

March 4, 2020

Direct marketing channels are the most effective at driving e-commerce site traffic. Image courtesy of Oribi Direct marketing channels are the most effective at driving ecommerce site traffic. Image courtesy of Oribi

 

Email and search are the most effective digital marketing channels in driving visits to an ecommerce store, but social media is far less effective, suggesting luxury retailers should consider classic forms of online communication.

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