Research
March 4, 2020
Direct marketing channels are the most effective at driving ecommerce site traffic. Image courtesy of Oribi
By Dianna Dilworth
Email and search are the most effective digital marketing channels in driving visits to an ecommerce store, but social media is far less effective, suggesting luxury retailers should consider classic forms of online communication.
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VDnP+XSMEnd69t1QElkvwstBWutdjvKTA8MGdoswzq0qSuvOavlzAY2tTBQpngPT695jwx\/h+SRd+AefOr8IvK+3lQRGqho8b+br\/XSOa01CtdG1cvvmuF6mc\/rVZH2eAkCUaN1JNWBGU+PkPvTL5pfh707agFzd9L2D3t1A5IzUfDY\/3FjIzJ+EGFrfR9o5exAObE1BLFxZeJqK76VDvd+eh2Ix4wmrjgSi9f8Xa+Oxein\/En0GCXAQ2DB8dg+EIzxHiYMyEXy2T6eL5a3hkOdcizxqacFbi7KovKgQsW4CdHESXDaihEZm\/1dnEvcAspQinnEm7PaRH2LzxCZ\/Eu4oLxVUi\/erDASUPstfcyMkAK1ZcisE3rDi0+MnTHHkcKPFqQRBnSLMsqTfVbhZt2pzMwfeJdApxttqFtvqtJfSPhh365\/ZcFzp8kxMd38l694kwlLrMi+pGLpAY1\/kAFtd07tqZC3cWP5NxjCa8kHLOeTq3uFUla9\/Tf2tybEXrE22LT+37jscbSMjsJ29zfL\/tmsELg13muZMfktAPPl2AJVzT++q5lFSGqBmWPdurXsNaxfhoR+ihFvf3cIVY6Izyuqbkt\/ySDDOI+UXM0+mpLOrM5vAZuAbhKc0EwiVd5ITpjaZbF1fmCr0ddBADbmZYVoGNCPo7K92yRTdmJIrQKL6HxNWagqiwK6IBniw3O28RkExTGHKxD93m8vRUHMKq+gXDdLTjkEpOP6SIxMIkw1w44WsMdcs1XiNkdtneHz5Puc5vrnh1S0Jn5mCWo\/kBaDCVz4QyuRlKdgxwgbk1HRKa1\/ZSYNNYA8YIEgC8lWn\/5ftKIW5P1ulUKg6wrdFOkYsREUA5R4OFvEfEXbdF2YhFzMVhtyaXF\/cNpEXXpGrSNDu2YGS3ITovChFxMf8TCjgowK3kv7j0Y6gdkU+mXeEtJvYTMcqVYByqPFSpXTgnV2pZmQgPl20Fjadv9Eog5yI8tznXMrime9I+IajYkq\/oJ5DUvA+E5pP4h7XO7ZdGgCR\/MUAKXnq\/a1W6Vv5dLrP8AAs0ugQfmheoinnOcsdLriUgYc\/qcSSSoxKIAuzpJapiFn4UHEsafbhBvRXteihswF2CeAHlqOEfbUJgJaQJLHTKFzDfNIOiA2D6VnH7j8pUgwqUnqAQEpSqPTIT1QU\/eyjfEdkZmC+PHC5H9EVofQZ4VwMl5e4cjRXj62TdYDdjvpkzvQo9JCQf547cbyzMDhSFbdjSGW06qh5mtzQAiTkk\/IdUPPVifdClx7fdD9anJvXHHdT3okCaCDX60M7DXaYGwGC\/YGhhgtI4XRZtWPJjYw4+JkCKcxgZOPG0wb4Pasjer6TFMEQTGyMynM82pDwJFj4jUOraOkgkweEUXjIJfik2fK8r1iztkxsGjiT1d2SAjXqVR0PZ40AYbGtrJrCOdpQrBSAeTSuJHJkLoGwygkOxUm0q8Eo8Q4gdyQWP9jeEG7yjE4\/d2MlNlM2rnaHmygkMMuFkp8qMkS6tVweBxjIGmgCumAanWq9PZP3IQzBaGqfuS4BslGheIGBERDYj29Fotf\/8CU7IgAIE60o0dXM0TPRZzQ0ka7b1gIXwNc4SFaOxgvlU9bKoyJfGDtRn0\/ecNaEWWxIhMwn4fCHhslkIxSkcQYTnopvvZGx\/v7SBUPS7jwGRdmmjxgTwevrQKpJcAnPiSl2kf0mhgcu7v+qfZ54t+gKsMmUVV485u0aiiHxz2fs8T7JTPwJEYcsHLOOFgCNHUgEl\/sFwUGYmS93hMyCh8OYHwLI0ecdty3whGJBJ+3AehbYVaemAhfFABiVXlZCmHgQ6qRBRnLFRWv2UCrxEXigCMZVQdMX8uzep1CsFrbNFsL+hGjO35qJdZbY\/xAkEq+gPXRZ0itl+PmxWrsMUrH\/Hshi\/E0x8kpokgUnBcoDOpkLbAWlujJukE5bmD1XxyPi1eK68GSjav2h6I49AJvryaCJ8dd8pmEun94ZmtFAKWPLn9+p5uc5i1gs12nitX3BAuCTL+ScfGnmwRYDz8ODn5IaWfIwmJd7NsgpqII+yPBk6oeRfiKIzDLR4tcsuyMd7FTgKAihKLygvAsSrwo3Ik9d9tVYyq7vqwPRSyfOwK7FaA8BOtsyGJmbPmg5V3jD5zjCW6APS4kUPKifQN2UgHgb9WVCXiSIVCpsEwWG81Y7UIKIr1g==","iv":"607103b543c3f3f35d46085b5f4cd877","s":"83ae65e8322f05f0"}
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