News briefs
March 4, 2020
This year marks the turning point as Alphabet and Google cross TV in advertiser spending budgets worldwide. Image credit: WARC
By Luxury Daily News Service
Luxury Daily's live news:
Google parent Alphabet, Facebook duopoly to overtake TV spend for first time
Online advertising will account for more than half of a projected $660 billion in global ad spend for 2020, with Google parent Alphabet and Facebook combined taking 35 cents on the dollar.
{"ct":"VXhkd1Zzm66SLdu7jPuNti5XkW1t9RQDHgchhmTzvDEloz6Mu3sutj0wqnJ3E\/qSNFCUh\/N8nMAS\/jKRrX2nQCByA+ytOz\/YNW65RVvjEodW+cf3VpB17nqdZCp4OrbcRWU9Ckwk+QE8HX1SjFHPxLOpM4A56xXLz6qNspMkq70cmB5Xlv4+Bc1Pn445nuEoId2SC1sshwykrTEGCpU15MeoStjr7z6nm3MBv1wLNh9sXVtLP1tYizQSZWd5Bk0lUaaUBsWRaXf2qP0u7FTEZmqrBfb1XVLV5T+ThrtKoXYlJpFmiY19wDAnozX9SG7l9w4bBykie+9owseD0Vnt6l7fpAJNNeveZUBi0ozXCUzgu1L3QBmKRjqvkYpfkPYJWMLmYZa3AkfV4XKCLjhzdyyWbnXkI5KGcAzCIZRYieF8stFc2nCPOPLEwkecZiTxbxEY\/gAGmNbxUk2R1prLGEubCkHsTZlLF2BTMoC+pnR5tTH\/DR5l0f\/cxSXO\/PQx2FRd96HJRE5QVeRkXLIqCQl3CfKkg91KXx6s++BSupoLdA8NBNgp3skh90C7xYxXZbczXsR1YLazvwSdaRbnXMAsqLu7Ku974yHZo6nYd3+wYKAkZja9d8FAp3pgjxeopFz5Hajz\/J9KYzQHqUXRsin+8ZWpT51gOpoegXPB9CZ2GD3OWs1xqhtE5sF05g\/7GltOwgXwJmC1iPk4RQGBtWeULDYoccYYIoB\/l+07ZPWmdrb0yUU7QVmXqMSrjjyfeKpxl8f9GvsCYy2MxmtTfLLzkZX7YnsQ8N2CXzjnYPLMEBCuIuaEMtcaTKq2p\/3CVpzKGZ\/677sCWbXyR7qsN5IL0lbytClzqxGF4kDjFHsP7NWzXhSwx9C6hNHWbnU3G7cAVRpQH+bWLBUn2Erwmyf89FIbunxsZ\/5paU\/hDFS0+roaa\/x5Y6RMffgHBbXvhh1kaIkRK74UB+63fTr6j8u1q0SbNoRramloWlrML655vhSuM2OPpJRhsp8q\/6QCTC3kmCbYUsY7siO1+3t5tGmTcBNd3gfI5SLIsdI3ChL03B3LGGrHrX9Evjm8f2Q8s0bk09pP5LH\/yHIbAYl5S\/AWchmghMmg6DmUiP6wOb7a6SZB3yRXpn\/z8OK0kShwynVFfMyaXe1bJqJKqfSG\/lSlE6uoImfeSC+AohOo0HLElBEyvVXu9w43xjrYok2H39xpkhP2JMYgaibowzHuWKH+AfrSm8+wgpTuiKymFkkWky5sVnmkAFrgjLBChyfPxK2oDZmBEsr5k\/YTtGDQ1uv+JvSeWAsmP3Q6yebKf5VqkoLN0xa6c+V7CFY2X+B3DRY6Da7SINBTd+TUQkpgELuCzbOcsxjfGLIuyxoR6NtB9wqUoUzX\/1cwOw4fqTQ39aj0U4TpwvXxQzAn3krDGxq0Edm714pv3DFHvKI\/zh2+Ogkuuj0bEXXKxT59NHnrSPzDZH+xw9Atw3ISpvgQJcBslwIQW+q9r\/0kBOoyVobddZWY9kksNqdGVnFnYUQpD0W2vJ9EG8\/Y1JCFUgaj3jxANMFd6zVzYo45437n8b0ZsjsAXQ5xciRoeRepXWqZpad1afC8ippZChzcdSzzJfntjWOe1jbp91Yhw0WpIR7o+lJ6c023rZIee\/fQw6IPWJVtIxdxbKki6t\/kNEutN38\/pAZO1kDja3YyBfbrDQ3+WUh0I5rwSIK834Uc8zsD+83Gmij0ENNliI337CcatBMujUe9u2iOyhwfkxKbrDiRch1tc1YfXlbyOG2xxcqWSiGh8QCh9G3FASNYclNQLqiEhZ\/e3u8sodEX8plOKjsBlWUpJ2CepkOxUEYLQhuSYxLfd8VEtoNR5DuM+KZm\/YYz5XLnD57Axj7JG9br59NIYjMy1Xs4XRleOYTftHKdtw5DFBAkLVTU\/BSGn\/7yx1izWz4F84UH2KTao5DJppc8sUdDpIwSIFN50tu\/zzIgjXiFxtplsEhi+SG1jEtWux+jxojDIbKT0NPGFs2o6PZ\/Tx2vuTK9L5Ya5hps5swYCKxQ8jM5lns1Ckb3CLCkfAVgcyXN\/+UuueKLIDMf42gXVBFj6i\/tYcROUYd03OfRiS2Hmm+Dd11LZOhw3Ly+fMCt1lKylfyfdTMwmo+so2\/O4\/4Y\/9dz1jXSxd+95cNWsl0dXvvf6di+gVscYWvPjFgh+mAaNCZPEHDCEi3Q3Iww0vrpIoLO7FQawpXD9qRJmxd2gP9zLcTQai0zd6hLQLgCIId\/wj2CE\/YVoznngHFdsyXKery0a8SZNu02jG\/EunWFvdmfkMJMK1+KKBTGlsA\/h19R8kk\/U0SaSXQGxmoC9jTZ9FcZoaGZwvPsIQoE32yhViLw3h0ah5J4F9vbSHYVBFqZd8KGdLr2D5+716dztq\/ifRcymfKfgBgdYKyjF\/\/Ws7PegV99LiYv8b7neLUK\/gcqVb6AvVS1ebRYBNc2FEbX9Kqyzr2lQx2IeYwUjAUqwc41ZlUuleeJYc7rqlnpvfAUmMpQOoEZkDwqNj2umn9Fqplx0zojwi7xmRhBR48lPTUNX9uGtzHtca+prOxAOy5UCWlwtD\/5KuDbYzm+3ZsWAKb5GZGKErUSA2S9bV9XoO1M+nROnoqvpcvoU1wDrPw5S9A9bwOxGHQKmU62nG+lVCZ\/cWURvcbNKLxyIXuDSjHx23N\/3SBTqPhUQSgUGeQHWU1RQOwy5cjZSeRJP96x\/lnPsLgsK1seMhZ054cZ3W9VGnPWlT\/qH8QddJUarJNhvZAxR0xjpX65WsDS86B4clZa+sP\/gAAxyQBJJLtfiXJBXXoOfeqY5mZg4Ey1lfxUbXBAjNaTB1C8JRgvHtlC1\/H+bOBVZvsh994a4HS1Z\/kh6YhcpdYqqH9LL7jCAooaU6uLWjs+6TntzvyfUHL41CkWgBTtKgNoNcPs7eifae368Mp\/2fcpm5S19uVDrGUd+UYp3LE2RKl2Xtppjn2qsGuhjYO2Ta+HN5qK0\/0aZYUkf7uwbV7Za1CgK4W7BPweNpc2e3CJ4sgIa4HsH3VmUbdyQCAKUaFZhbBV0iD+j4vpIrAfAyV\/qZNjxRlInSwuukKJeEMpt8RGfJyH7nilnysTA0Myi7AnHajMU8R9MFE68FrxtnFHmKNlRnnsylRVVwG0oKJielaDAz3PBw\/hfDQbdYfa82xYBwUjE7Ky5lye8cmljGa4pXJ554YW\/bvypio7e1YQu4C3nldeiolfM0MJ0AoNTBY1wSKlDUk44CIX+uQzUhpdQg8hPWg4DB\/Dvaa0vbTmI6tjRmYBrtu9RNuNAuj1xiWCwza06Ro+6\/Pb8OQ8bENUhs9WYx28CSx7h2R45Bpf\/TYWuw\/AWSDyaTasoZlS2e0732kKSynfRzBpLWf8E11Ghalx002ESPRIdTLrjPegP90gGfDaEv25h7r\/+Jl6SW1ShboGsP4hi2DhE4GtmlhhhdBUAlHcFQsR\/FpOzl\/OiWdOynGUUuTwcrDzPslOcHrEl84wAYmz+i7pqM+lgtJbWBjXW9DlA\/N0POQQF6CWEZyo6qIAdUDEGRt6J73UG8z+DorN14pyVXWBmhFdc\/YHgU6YxSdQa7RfEtaVz724kGHMEV3ZNl42y1+fgcMx5zIRoHzws\/mzv2NKdD4Il+SICjvrcmTI9YjUGXFQCsrh4ffQYFO2xC2kQbfU4ONHkF9zQWzRtg4GfGGbZSTkov+5susltsmSOUtDVLbKlYH3kQd3HCPcG1iG3N6VYemh7HWlYrPhQW23EDms4D9aEl1tThKB\/y9LEA9zBxuzu\/f1qbie3UDF9u2pq6vYsAJpMs2XTZ2vPBjgY+s8Dp5R+AtNBjk7gjPffCQy8UF8n43Q8sM3qkv5OCUh7Lq\/t5KPtObQRoC5UuZLg9U8ejZ8hsKYO1kiJWb+4dUVtlRcGlpbH8QdemiBv5vQ0\/cb5CC4a\/QEFj8cn+wrUvM2qX7IJWTxabOsZyZNj7VReII5J+pJipAQAr\/pNcs\/A1iWo98cC+kdHCSc7zXdT+jGuwC21O4dcTtzmCOUlXDxpODU6VNmxAvY8HuIU8TctbkGDH1mqFDko52XFv5Znu9Lh\/huTuvxdkD4c5RxUZcxU37BG13400RLlLQLKfcWmJ1\/l6z95jVycPlMl3PMW\/ZCdKt\/b5srUSlMViL1mYSHmmd\/vb0haabSFbW24z9ctr\/CrjFzmLMx5L6M6f0G2CJ4nwe54iUqd10vdA==","iv":"6b6f72375d04eb84def0111948108cb1","s":"19a6f94a68eefff7"}
Share your thoughts. Click here