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Alphabet/Facebook ad duopoly, Kering and Armarium

March 4, 2020

This year marks the turning point as Alphabet and Google cross TV in advertiser spending budgets worldwide. Image credit: WARC This year marks the turning point as Alphabet and Google cross TV in advertiser spending budgets worldwide. Image credit: WARC

 

Luxury Daily's live news: 

Google parent Alphabet, Facebook duopoly to overtake TV spend for first time
Online advertising will account for more than half of a projected $660 billion in global ad spend for 2020, with Google parent Alphabet and Facebook combined taking 35 cents on the dollar.

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