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Fragrance and personal care

Digital engagement increasingly influences beauty purchases

March 13, 2020

Euromontior International's Ecommerce Acceleration in Beauty report. Image courtesy of Euromontior International Ecommerce is accelerating in beauty report. Image courtesy of Euromonitor International

 

By Dianna Dilworth

Consumers are increasingly looking online for luxury beauty products in a category that was once challenged by digital sales because of difficulty testing new products virtually.

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