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April 15, 2026
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Fragrance and personal care

Digital engagement increasingly influences beauty purchases

March 13, 2020

Euromontior International's Ecommerce Acceleration in Beauty report. Image courtesy of Euromontior International Ecommerce is accelerating in beauty report. Image courtesy of Euromonitor International

 

By Dianna Dilworth

Consumers are increasingly looking online for luxury beauty products in a category that was once challenged by digital sales because of difficulty testing new products virtually.

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LATEST HEADLINES
MOST POPULAR
  1. Hermès unveils new leather workshop in Gironde, France
  2. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
  3. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
  6. Gigi Hadid fronts new leather goods campaign from Miu Miu
  7. The 1916 Company sets up shop on Manhattan Beach
  8. Pratesi expands Palm Beach flagship
  9. Cartier, The King’s Foundation create fellowship for fine watchmakers
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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