Marketing
April 6, 2020
"What Covid-19 means for influencer marketing" report by Influencer Intelligence. Image courtesy of Influencer Intelligence
By Dianna Dilworth
Brands have an opportunity to connect with affluent homebound consumers in lockdown by working with social media influencers, but the messaging must have the right tone.
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","iv":"d057f82f07235797bc7a4646f13690c7","s":"acb7f2eb49b4a1b5"}
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