Research
April 9, 2020
YouGov Affluent Perspective: 2020 Global Study. Image courtesy of YouGov
By Dianna Dilworth
Half of affluent consumers think a recession in the United States has already begun, yet 88 percent feel confident they can endure the downturn.
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