Marketing
April 27, 2020
Sara Bernát is a freelance brand strategist
{"ct":"lXNYyoTegyZa+d\/lbl4UGPZQHXQqCJHckuc+vZlaZvw5aUogodwVSqAFhCm0\/o7J0r5HU3FRnoDwQn\/hmEqH33QOBVswTXClg1HDten4BquxxBbd8lR4mq7HGXKQZJYdWngPT1p902Ze7Ofqr\/iP+h6fqmnRQ+pooITgEpf83BLaX4gx8Gb4K8gERfDdwqgs9XDQfze8EOpDP5fy7VrbMag5xtdexLYaEIq8NO5FipLQYvXNqpItFUcBUZd2miWLNPJ4soSNPq2YDCptz0iKTlRf23ua1gtR1WPrabVWSDP\/6glBBKpGM0uafY0l8jo7z35roF0ZKF7J89nEkUcpASFxu5Zx1Qj0Qo8hhx0kODZP0DTxjU5kDs6Wm7nTpzM3e15EIEZkszlDzdFyNK5\/bCR5QoSAH+Q33FgNA3cp5iR0MX+LRa2kDyAEgDwB361hZ8Ngx3YlK3KPqKd+D\/xP8KzUq24P0lg\/6SZ7tCmU0tGiMEgLEKSAfr+nyalXFK+ho+a5uPN3HtBNasaO9Nfhh6guoNbQJirVHSOxZ1FGRkQ1G64JMDZFLiD8t2TnLzTrXUBVOrsXoR1\/QNAmEcRVJiJmXQXeNxIu51s6coxWaBsQsRNTNHimqNmoxXLCX9nuUeR2xjN2qrAG4OOSyRH9qTIQ98vTr0oOi7diNQwFcXxbFgltLTI7NRg6l9S4V+BZh05AFwwWVkmXoakfhUKjfZGqUJecjQMJ27KbLqL4CDOp3wSdtHWDtUI0QlQpkD1Wb7ydauKD1MRth+HufZ7Tu2Nb8WikABDd3p5RIBIVnvBFLBWdmys57A\/T1iIlQAGlvBvbDiAap+YVYvGl7OivEADoWuYWOR8mTShMtd6J4Gbas\/HFeKQ84cmgHMsbc4XZejdYFrM1vBPnNTTM3tPTaGAlPQziKdYRJ12NQfPoPMCvlnH5o67iYNqMfl6r+EdNMDsB1OeKGhShx76i8Or0bBWkoLMqoPI1baMAKg5c+L2D5bKJPGD0IcMg3bMnmDjKfWwANxyrti2W6N87rK9+rtTNwEMLed8AsS++YEUa+6Ll2EaGcUEzYX6uRRr0e5dFz5K\/ZD\/8m6cf354qF9DC+xbH1pWP0lD\/xbT80OyE7wStArA3UzpYpCPXtKb3SchxUSeAfAtOgse7onErtiCZAdEVmULnF8Ab16h9LlVyUmhj6uBvrUq7i1Q3ADDaDwcDtZJ9qinXHbZlwve7+5FOVFqwgUyycAickk+QvSObhT7mCTFAau1fg2xQ\/Nt\/uwQlu\/02zPkRIa3QEXjxKojKPTgT3y6wpgMxE35dDKKszKSR6gKIQPFE+7HwVwXHQkME8otsQoRfqiSyD59I31QiMI2tKJo\/oMGsDyDSQLdPhvTmhG7dzh3seSorVzzL9eQJ58VGXaeovH8mTVrFT7G8qDOxcHvTllsBSIvgUgE7ElNd0LpDk2SyLOHDOQwr9pc45oL7VPBYVAhTrO0EI0V1r27738uoWYpkuLAH\/gS7oH7XqaA5TUVt83GKOymEkGTeDb8Wupad+UZyqFKCuGTLZo\/FNgRqViAyRTIriRqhAfvfh6MzPHIIFe+mEn+iiGPvNqTa1WmbDitVIKnMFs\/iNLX+fbzqlc70V\/IDvSq3wha6N1NRh9RwNmct9414yMqrBCjO0OVc6lQrXaGUIC8f5TsMYHscWyeE5Rl7SfxGBHGiZutJUWsz7mm9MiH7pzT4BpjTrg1+IqBl9RkB6YkUdDAjF3J73nlPTAf37d8LkpxJppFar\/J7+ndO\/DwVRkXQP2Oh7CS9WF1AcLZ4VqSFXsenJWir5CQcAEHtWgCd2nDUgbmvGYnI561\/TxP3vSpJhEZZo6os2KLkGSF8gb5aVNOCzKd6YhsD8S5rLRrnHO\/tOPzQdqa\/7PO6Var81CsOBnq8AYGNbpmgPdF6PYNt3APK6FPqDnHXA+Z8U4pkc5TUJGGONKYs4EsaMJPPPmjQ6KdDldjN3gHUaKRFg97UjzVeAC5UCweez86KoPEu6WTZ9ZjHrODCTUOFO\/zSySpaG7Ln8XBR\/0yOMF8Cxtj6Gq1cwMQdWtDWzgaVP\/suDh2zIt4wYbUSdOn5enoNP5r3wZ7Ac6GN0nOUAl6maeohPP2JO22Wi3jBxHpkC6Nu\/L6i9kwyU1Xs2VLHEwADDNUMToMDCxfEdZZqLqffnKP8X04JToVrwPKJ1W\/OY031shoiP8m8WJzm5q07SXPla7newRz8LdLLqJ70M\/nPfCclxWjmwpqtxARYkBJ+hx\/Vsdb5WeMvAWZYrpjjZG4r0IaKGYADwmyE5IhPs2+qOvDJEU0v0kZz8AjVVQMScf7nwxn63wKSgt6\/IfNsVY+6kAkgktN\/JrefRgrVbXm0F1Zb+fZHpfWOEKLNl5lzOT0ALNXi7yJ7c6g+0kM9FypEeNE4P2TUV\/IZJ0Pt0cBIwqfCxOf9DgPQzwQDAdIGB88NTJdE03K27ZCQD6J+bBt63z9gnbPeTdPEoNSa2QNzLioKs5DLQSlImk3OI4aW2SW5i2yCv3QEd4aWtPw1MFzQvdzoMY09hQG30YJHIL23hy8+P3aZDqaeWJW4NUFmzWQJj\/+TCUPaj6FSlxshWoVqQN0E1Z54yPYx0bfmnnVq7vEq+J3J3+1p7TG\/FWDOUdaW3jt2FZ5uGeLxT8NaNaUkaazcGjQDhELRwl7eAqu2WhI5+FMAzkjO+0HWj9P1sLCORPy3hqUu4vMhJpXMY6DJ1YZ92L4G+wjLFfxe2agUvd6JorpDQfTr3jyojA1GJrGEsj8sTMvFkFNKCxZYeOrlt1PgaEMZ11UUSttIF8TG6UVdpx8WIOZp94wNK05q4L\/lkiXzUMRTsP3b+UbmGHexuenfiivgNQKO6IBw23txEW0sIP3FqtrBJNQrGz1LhjYn0+dc+qVrjTUT+hDmPsPGY6OhAG48m3waYfHx+Igt3hpUTd7TszdZHPwfBlp6\/1QH43wDybZFWx3FcQzYmjveN06ovhSCfwalFbv9+5jKf+RpJR9LUBczt1c4Ds4bMTUDDp31GHQ8x8I7ljReBEYlwM\/YcIOCl8XSDJ5Ic+LxxjWV\/A5O\/HZQScq0vHBcf+D99Ez9rQDUV+pIBSZOZFbJgxTmKMvFE88e5epsPydz53bnrfvKjUtS9gdiVRI9bjU3yiQRc+UFNaXNFxTsrGrSRvNgLbRgjVAWut1qjvOs5S9AJoSxW1BPxeOI\/frFxLZro2YvtAHxbVrMbELgy2l1bJADB4qjA8bV3GureGrLUARiswhchODhHK0\/v04W76S1TuSk+I9p1+LnOm3JDAuBipBv2XZhlhbumtfnqxjjCZJA2VlEFmXmAXya+Z9FJKyyj\/cZXw1\/sG3pbtxfGYetxlYqbfVMegutinAJXOstGmX+oPLmgNUXopS0\/MszgSPxv+WKIpnIF7\/tEM69ph1kLmL\/hs+F3tAn58TDFvPu+\/6J\/0SDqAEduRG9jwNrhU1wYOzKreUUn9NCYt7phBXVSLZKDmRPv9qSfcNNHjJdhW2latj4T1jvGcN7XAxhJ1a1Lsd4fkXBNjTr881vZQixQj0RaLpqATcc7FW\/\/iAkOq8ZyKKSRPt+I7KKDiiB57pWibXXPLdQ2Kh1icpVO9qbxU3M5DbPEQrNYLyTFC\/iMdfuzPljysbtLKeC1ZI6EyWhuZpccB3i\/99aLJ4gVJ+yevs4u+s3Ripk7Mg1GiwWJXgWo2dE3aaHWwnKRcPnD5iJsyp6XTZ0BP0+GuEf0pZHs1271qSNB0iK5bQbmm6ki894qRnEC0MsbULD4MymoCeR7BxHXb7g6I5mqfo2g7FR\/CYbsJsnXoeN4Fabkw6NgqOVeUWdoCghGq2XTibbsqfp9HxGHMZ0snzM6z\/kZV+4OG6H+syMQpgci3Fzlc9WJNkHHjtIqugE6VVdNW5DHZQO2qh27jJ9z\/fkkmzNXZYlZtWAy\/hWnl1fj5by4bRUkVy1DMqp2HW1geMbX9Yg7gqMH8ioouNWBBD7ll\/EoPTrdWO5XefYyhRD1aYqTdpaxObO7OA9b3+7MsD3zPOFuonA+6Sb8eEQtRzSSOCT07T0CEOVCubXotc0mv3\/9Vox\/VTmzydanOneipyJovVvl5O9Jgea2SerW2K7F4NZg70iH\/Hci5SroAPjZf9C9wcU6BCjPSxt3jfV7ivJAbT1QTA4RWZXgYm7sEzI+v787cvHAjB7AW2AO4cpH+7X897ojWZnx82GQWu5C3REqVJFuh\/UvFLwi\/9z6qsMIxGzUkNiVZ9iVE51XF4WkbFtOjplKf3dX1elLqrd\/bGWL4tkp5pcjfELIfe9wevy1FJ6jqTLz+phcL0KUjkw31AcBwZNjkEeLlORd0Ui4MzNkSHa0Mq3cimfbtX9McdENpfXrVFXoA5og\/3QwNLOm7sIFxGfmpuRR4JIzXfIzLiDbxCX4dGg8rrTVA\/j3ULyueOwXNyeGcog9spyzHIdSN475DmC2+ITsouvbSrSk8GaglDaMYWDgM87W7xD\/nC6xAsyoybHzxTAepESN+00Pv0\/+gCc7rNOONbV8LPv\/5S+4RgxNBQY3vBzpAQvyEaJit1whgFM4Qckqg\/hroTa\/Hmh5x5TXioJiugKqt\/x47e+0f6t8kn7\/zIZa8F7pcncydsGZGq4V3yTIerkGDILauOzt0m\/7AsuCUta0fA2F4rLAKRch9QN6nTjyFeX9CndvJ\/sdcDLLJvsIvgNMiHs8AZ5KmBl\/LMMRUisskgDjBPmKacDIDxP263cOQVr6d7NxhVUogkst5UORzlNdF2TvamccZrdcwMQOphFTgN9pb\/8gvt9XALmdHzE+3aHG7QxVzTC431ooCq0s2ov\/x4GAplB\/t6moW4S6gKTuwRAZgpJvvukpxe2c7bHHE06CfwMjV38yfmoJVseHdXirHX+sDpa5NiKfA6+Md9SMZzQ+ThW74LyWKN\/xPWjasXhTIcZLs0F1PLutcyTwEwtROrjPuPLQpU4VkrszZ2lJdGOovLZescvv3IGaYtCt4AceiX9OtyLUEiaOR1xIBQw4\/ymJoTklYtdRrYZ2c0RLCpc2rRapV5KpwMQ+ve9AWNXkRoP2gZfGWJtWNZSMdz6Xy5AR5RpE22h8kK+KaOQFwRIEn4J97rmESIOQR5zZiON2ideY+uQklBHf9jXyJ2bqnck62lRuoQF\/RYAhjiMfO7\/w\/zstEdEunb8vjoCntkLZ8tI2sZhj5c3uSdUg8utADfIOHIMPYiM\/w52WySVqSXNr9TOJqK60DwTsKkyQqO5AchC1tSKUC\/RTIM6ddTXACq\/7OiuRxTRUl+yfMKu502BVKbecA66EAdOvri4ozKR49kBXGWtw0dHa7NQnfZLWDEen9z26OQ8ciZqtWFLg9ArQBe\/dV4WJ7YKE8p\/bYxpiIAlSkqvSk4zGehIYyqnKE+b4CjlkyJOhoYBSfBdfkwGa+dj07rY0DyRO2O62YFQJwftpO6US\/NUmGFS8jgxgebexntn8dJxs13JJujuprcu7q13A7zCHpUxs5nzNUZBQsjitT1xdNDpw5BA2JFJ3hDFkABOp1HDK98XKKGJxBvu5aJn+SSWpNVi4Cdz+AEEByJm5JdS6tcZ3NLbAy\/QGnD5bp1SOxIALj0Eecx1NaholsDBNU6clRUBWzZLCqeunXFm3rKGZks5OudxAxW1lKotZPE3zly3AoHMM6qUrLjI8R+GFSpwvjqAlVwMeGuKT132gizFCdYrlTO0aMGXZSZgHZmZ8MSJ\/HzFFvhasdRLXCoT5aXoyVG2AB2OvOemykBz5uxelYdwhDgP4HLx6aQ2BZTZpf64Gb2jOH3P+dDJNQCdHdbqoMLMaJaihWug7iCafptg+KL8fIvpnLVQ13QxXIKzy2eUiTFrTHRYw\/fY13hkNDy8+MWJVi1PLCP2rEiCIWmRo\/Lt+UyyGVERsx4aEaXQhoHLYQJAR722CVd1QlFngeP08CIXwkVCAKOZNp2Z9K\/1z5i1nfQ2W1SInuFZyYLFp9udf2QgJM5hc8aiWQA9u5RSpX0v1CzF9g9MMM7VG97jP9QRGQtyS90YlLDsOl3nqKkOi4UTk2G3E9dMa6NHzzEvG7XGI37xrfmtJkzt6dZlMC2gY3cYtsS2vdIcSw3GahPsl\/jMqZgF2cFbiw1TVQrGSidxh1Mj7NAOH\/gy9bQxkxOejUpT278SanXnBcZMOw3F4knZgTmadwQ5i\/GwryIWd9dysembHn\/vvG+6Muf119pJqENWnaMrQJoR+4WUp+2TGpMm8QvzU0guZahh2gSsAZ6rv6PVqEkC+fH+\/qVGIzp9Ee9OsVoQf1fMuzH3ZuuoDsmcrPu0X8K5CndU2laifldxC0FGfMtCjFkeboQxbJCbHGE2jb5h8l4ZqwvHArxxSO6NHyRRePPg80x2te8tjB1snH53s+IwEBq2kTs1s50\/mKQuoOMcjYDn0gF1iPN1JGv1vIIuGRZJkQPkdlAbe3QXFEFB8KTQ6IlLZ1bOMRaYqw3sqQVhHSMvgXNjWSZ67fxp\/E1EIuaWI2Lyfz68HPzudiEaRFa4jMCGBVEcdf2uJrvwIJEbQyNJWbarPxE6a\/dlLoYyqWT8CVjDkIm6QeFK7\/G93JlCnIojvQBCfWOSfCNI\/iF4tMEIRaMpV8EyUORdGRWs13Cr8B38gOFHrt2jTDGGnW73ZvfDpJl2nGZurIxPzP\/wOjDQoGo0A7zi4gg3QbPfDAIzEUm7gayNHJiN8EARPaKGvxTjq8TyvTPVUFco0bLhczscJit\/NQutArTP7hJ9ArjPbhlYhINnx0vcaJbP8SLODzEcTlQ7OyfCFszwcilwtm4e0FXF103i67DX9SzIurSXz7OeJmiYkjwu3P66bu5g\/XjC+0o6PCxbABGrv4ywudkPyPEzMtzlhwHnryLh7lUXnJy38eKKd5JBi6FoUCn4Ojwcsp66441zYZJMky8psJBaLJNb+PuskcNmFDoARLag0MDEW7zSEEv57Nl9tiZViqHzLlhbXvMz64JpgRYngoMkIojxPv8dfH5NGM4zDJytM8RD2+ggCI2BOpgO6j3DGAp5kHJyqVkuzCivMmNhDLN6Yb+QkumZ4DK3bOi6vKwwGC\/VTnhrt+asYqm3RwfTtnjYND2KIBlPA9kgdX9xViWGNW4Y141vqwIyF9n6gD7OoHbNKxOaG3gpEMVSzquLjZBKLURBTVMqr0dvMkME6hVV7tfUNm46yQX87jtbZugwP4\/l6hkEviEsYDKUd\/LXzMS\/UG0c+dTC7F2JttYzNJ9nXueLIBTQuX07r6S72UvTmPmfgsU81MYJZYscbxDayvtjsE9PvTueurkO3xjDtvY0GafXriXD51o5jtrugh5NNaQkdd9mKK8URlnHAOQzO296qJlcU7GqkDrvDwYuM8LSgzPzktQOtyILcbA3FhoZrdTXGnVSK3c2pAkMKpp3jgg2ZEGWqrZYV6YNKSFBU5PpmDd5aKn5rUDd8qr4CwSyoVVYWiPH73dHJEEIYEj8jxT+CpzyBjlhq\/LG1Hh14qkJbVVkdwxkgXNDhUDr8blyrFHQWa7Wq239c92nzTeGFFPQ+8ELzxA9qGX1iIKNUljGGjBoElF2E1rhGZD4dUwQuzcpiBnTcor3cAUM7ynzG+s3\/SF5BTc\/TPr8uuOQMsS8W1MzxkvqQ\/WehEMbgTaZ4vk6ai9L2He3cCHUmX+DkcmbyR6jFgRqGiY9q1QGhezkqC\/Dpij+yt6iuvNz2RIOd\/xU9NU\/BVD1E1nOYZCpbF24qTS6PzXxkynm\/hb55yk6mPDmNT4g7L5js\/1x6L12XEfzcZlq4pOyzTMH16ZBjtW4KXkouVsj1\/toNFgkZ0vyYsxQ3Hs58RAqa2IwZbl7yaUfincz5REA3U1jnJyhE+YkIhpQjlz7YElruPGkf\/rzN6mLebPeap+a8awlUV2nzsV5tfuJwwpC\/Kn6oy3bDkhYOxlAxj04c03T1Xo27Iz9hFrsf6uhbpm9vmyQb8ur07YOGAQBQPrdPG\/7sKqVl+oeoxllx3jKzpWrxmzRiIfVBHMe32Bd5gpnY6GWt8qH84C1FXFg0wNh+KkVgvTXdrNzprwb542AVOJjrFgz7lFd0Nu\/bnuF1GSVpzBFVBaRHnhbUFyKgtFhE9IO2kGcrHm2sPsAkLA74hlCTUYlKHue0qPzqNGllk4dP\/+Z8FPAlwLHa4KqWogGwxhDim5AjFXgl6FXFhXGraqeWGeVkYhmmP5tqvsx8Sueftur9nsYxkNX3J\/0d2B5G2s53iyWKuMa6b\/qtzySFs02g5diFMUMr2xEfUlom7KjI0A5r4E8kpDT\/F63n6Q1J3lSVnaqGZgQAG41MMkQT4Et","iv":"4c08522e34a0d4dc07dc0ba66ae280e4","s":"dc3737bded9e7436"}
Share your thoughts. Click here