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Dec. 24, 2025
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Retail

Luxury draws more first-time buyers online than other retail verticals during lockdown

May 1, 2020

Online luxury purchases increased 82 percent year-over-year between April 2019 and April 2020. Image credit: Bluecore Online luxury purchases increased 82 percent year-over-year between April 2019 and April 2020. Source: Bluecore

 

By Dianna Dilworth

Luxury online purchases from first-time buyers were up 181 percent year-over-year in April 2020, as shoppers turned to ecommerce for purchases of goods they would have usually bought in stores.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Luxury Women to Watch 2017
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  7. Lamborghini heads to French Alps for women-led driving series
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Burberry bans exotic skins
  10. Bulgari names Chinese actress Liu Yifei as newest global ambassador
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