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Sep. 23, 2021
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  4. Bentley goes full throttle on consumer engagement, sustainability
  5. Why luxury is still exploring digital assets
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Luxury draws more first-time buyers online than other retail verticals during lockdown

May 1, 2020

Online luxury purchases increased 82 percent year-over-year between April 2019 and April 2020. Image credit: Bluecore Online luxury purchases increased 82 percent year-over-year between April 2019 and April 2020. Source: Bluecore

 

By Dianna Dilworth

Luxury online purchases from first-time buyers were up 181 percent year-over-year in April 2020, as shoppers turned to ecommerce for purchases of goods they would have usually bought in stores.

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  1. Audi offers vision of progress in Janelle Monáe campaign
  2. Recommerce gains momentum as circularity become fashion pillar
  3. Dior reinvigorates Miss Dior with latest floral romance
  4. Bentley goes full throttle on consumer engagement, sustainability
  5. Why luxury is still exploring digital assets
  6. Louis XIII gets a taste of gamification with immersive experience
  7. Day's wrap: Delvaux, Moët Hennessy, Aston Martin, Yoox Net-A-Porter and Douglas Elliman
  8. With Kris Wu and other idols tainted, what is luxury’s next China strategy?
  9. Consumers are mobile gamers, mobile gamers are consumers
  10. Dior explores the craft of Sauvage in new campaign
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