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Retail

Luxury draws more first-time buyers online than other retail verticals during lockdown

May 1, 2020

Online luxury purchases increased 82 percent year-over-year between April 2019 and April 2020. Image credit: Bluecore Online luxury purchases increased 82 percent year-over-year between April 2019 and April 2020. Source: Bluecore

 

By Dianna Dilworth

Luxury online purchases from first-time buyers were up 181 percent year-over-year in April 2020, as shoppers turned to ecommerce for purchases of goods they would have usually bought in stores.

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  1. Delvaux follows city rhythm in ‘A Brilliant Idea’
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  6. Luxury Unfiltered: Stefano Ricci’s 'Explorer Project' is a bold departure from brand norms
  7. Gucci studies connection in spring/summer 2025 campaign
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