Retail
May 4, 2020
Consumers keeping their distance. Image credit: McKinsey
By Dianna Dilworth
As non-essential stores in Europe and some U.S. states begin to open, luxury marketers are trying to plan for their new normal and reimagine how their businesses will resume operations.
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","iv":"4b8c610e23f110dfc01b84454f0add71","s":"df3b516c6ecd28fa"}
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