Retail
May 4, 2020
Consumers keeping their distance. Image credit: McKinsey
By Dianna Dilworth
As non-essential stores in Europe and some U.S. states begin to open, luxury marketers are trying to plan for their new normal and reimagine how their businesses will resume operations.
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","iv":"b8d2279ba40bbf769eaef1bb23f5b936","s":"c02f498f46f93d87"}
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