Retail
May 4, 2020
Consumers keeping their distance. Image credit: McKinsey
By Dianna Dilworth
As non-essential stores in Europe and some U.S. states begin to open, luxury marketers are trying to plan for their new normal and reimagine how their businesses will resume operations.
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","iv":"34ff0cb98a56985aa51ec14365035dd5","s":"f10f600325fd955e"}
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