Retail
May 4, 2020
Consumers keeping their distance. Image credit: McKinsey
By Dianna Dilworth
As non-essential stores in Europe and some U.S. states begin to open, luxury marketers are trying to plan for their new normal and reimagine how their businesses will resume operations.
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Z6XEYtYlT3ezEkLQzisKyu+hdsQcPhzM+XB18KONbeCMDWfTgNCyyxRA5jFJV81QcWryPTE9ty5aa5fQNw8NJZy2I7hwo8WcU\/2\/n4NP5xZ\/R1uwy4XwPPbCneUaZ6DCuZpHDUTF0cl34SdbL6CLEc+bk\/OYJlShtFWAS+GQiRAoDhnxpo9cSPMnestox4+wJomYcszjQCM4pW1T\/HPvbKlXRvHyxNZmaK1fjWdyavCGz6HDDYwHnPaiw5YruMWBCtQso8ZOd8nmyu8c86SmpWchbxxygapiojjmYda6LamhX0TGYNkB4g5JPcWbxWEHnka2DnCCtgwUt7ulu1rYopK\/biaebFF1ACABLqBZlN9RxhJH2XFFv04CsEipKRMeD\/F1gLmWyQF6MekNzD0OSQYU6Qqjb2DwxfnSH8OBRHJhIodY3g0JG2AQ1Sdje2rpHHaBE7ajGSk0JIlZpeF7ZfLkeBcwYnnt9PBA\/R0md6AEVnIhkMzD923y6RVZr\/Lek\/okXwiJASxEgg2q05KgtKen2KPI4uL7+bZDMLRnWW8I1WEnvDTrFsAfItk8yUFNUeBk4p3YKEjIydsp7JJO+jilAB\/hIE4FLVbXtr4UwQApBXOWQ5LO5FBrqhozYecTNglp2xs7Zxsq5OkjFpJtnIs7n46Y+pUuf7Sfg2m+jt7OVj5HpHeibMfJVr3q\/XBJz7Jcp3rW\/kMTFnoRC2\/jQnMvFCC4rodUHQ9xTgRQcljEPyYBHC1HtoBXlwjFd2Rnmc6tEEh9dTWHz9l372blOnxDrJ5a+oqDfivSL9+JPaBpG5xb0flWjyn7f7Xg0AN580L4tUyfe9uzgMR1BDn7PZsVZmI\/b5xxEHhPy4ewS8m7huP5\/nvUwj7Lt6wldoWL0ta66\/l8X9RhasXk1YvYcERLo+Qpu9eUUUh74fVeJxNUnAAQPds2lJiO+2n4RFLyw+ZB4\/Qfl+XMsFhaSGLpEJdIV\/pTsu52ifTXhUJifsiIBZi3\/jP4L11A+\/0BTbjEwQjpof1mshnrhH0nXO8fE4mrjgx27iNtRyKTdy8NFUTbAZnz3UkkCnNNYd7Ei\/gM1f0BN88ABspRA2YPGW02PooW\/Lue2cKgMwpqU78yotF07cRz016XxkR39KHfTxS8oZjJRdX+XZLwIz+n5gbXX2IG4+7jfGOM07g8dVShMPkuOU2ymlVpTTWNGGYndq1J9og5auhA0ci8boS9nv1qZ08DKI3v\/yId4PWR+pyZqUP4A\/VqdeUTlaaUC9ve4LQrVZdg2yvZXepQjZqJ4UCn2DQTYZpN1loOTARWU1\/mq5OiTmtmotdMhxSPWj89FTx23RHLjq9aMcE90auc1nVNVp9uCU7t4H3enDhm8Ge1gZxR6j\/Lj11cjth8LgNuNl40QVCu0AwI7+SVGj3uV0VeRiHURQhlHhNQNNY\/f8\/75DOsFvsQbagVljDWOSzcPWJoRtCvYqILgflNwSMnzXHsk3z2IMZY0aEENU0m2wlmKcdKWwc98PIApLUK7\/yRQPHxTiI2l0P3sL08OcQzvxYgi5mdXIo6rVfldnJ1P\/QQRroed0KEdQ9RIBTKHY6N2V21GiwoLoCdnzdzh4e2bLlTgVD+bwPKk+DtuizzwA6IUud7ktW2\/+3VQXM4\/7P8++l3taZmI+Ux2mRFaQu78mo5jEYCrJu2E3AmBub1ofu7nWdGePiZb\/t4xAW27YexkS2rVP3s4RpTrBHIC4gDjVkp8gGocnSgQRJ4CgY0cRzyTUa\/d4Cz4qlLMRmYnAzg88roWMrP7Nr\/XBQaB8FGhbiKLOP+SB7NFLYc1vVFxpzcDYdUho2AejX664Dd8dnJc3xNTDaJbXlmnDZMJXE6BShLwqdQIQHnghj4rkQpD\/5jPvNnVHWyvnnig+mfwpOltWW3sjJlgrlREy6r+cbeiMVJ5Gmep5\/MirfQK5GpQDMr6t0h+RvZKBEcFmhE\/+mdyKAzsUMa+2\/U\/y53\/vhYb9E2auYCgXhDw6YMzX6APr1cBokr54ECaKP9mCpkkEHRhy39qn1YKP3dv9phnr4qq3y\/uqABE5JafftrIAwLlwDbocUgEe5cUdqXI4WQXOlk3fQCOC9RTWs7hkAwhNjihOdHNzq3UvpaXx0EQKB7qcjC1a1Imn9DdF1h7EKWUaMm8YTyBjlRQ\/G\/LjogA3g7NVluWpkQlmEWG+HCggbuEqcNJ\/1la1OxtJ5FwkbnS2\/UxLGH7SQd\/N+6TSEnK4lZbYvOcRU556PufediJNFIv13Tujl7sPA16PlpQJ8Uysc0slzmLXVXPFfeljCngWzOADNHoPmCi8J2e7jEVvwVBxsd\/XVnnwXytq3\/c1kYumEq\/\/cE8e5Oa3\/cAlmT3kHJZ9+CxZCUUkGAPtJ2AyW6Ys8CnIClw1faqlTEm7nQnTUc7R5SIeMwzTCJ1FzhNF3rChb3ADFgKJvLWJAr0gHa4RQrsZVhZy6qyufHiOe0k\/4TIju0HxaZle\/ewksUZEn3KIBK\/7dbjzH\/NCywIDS4JHO4Ub\/bAEHd1eUtC1V55xL00yd5UmmQUm+M\/tZRUFMctPNojFLCxqhDdqeEKYUBBG0vm8+XVao+eBwDstMVNSOuYuQ9ylvAFhpKn\/rx83pa\/0sedqbg7f9a\/dVetuhD6wgTL7LZr7EVN9ziNCS6\/RbDxlwFSW7vfTSUETBO0EyNY9Ww\/Q+VQGN7NB45GQPdoNKdXOWzJ9ZFM+egzJCtLxLofxvIgaJed+IwRh4UchuJzg0g5+M4gEzol6znnXVORmNM+NFR9kqLejejlOkXU3LKd8u1h2LTJRf8RG4FEEfFPjcvyX8krid7RWygfgkCF6OQtogC6qmxXqjGJgi9YUUIpSOos3jGvwrTufpjsADA2lyQbSnA\/lPBdmTNnc0H34YN28cwg+BS172zho9m\/W0Szen2RnmqMYI\/GuPSMc1NGVxnAo+3\/Drd5gybFPQxa\/oeNkwS\/eSTXVTZ+fhOWnZKZvkVRiQTyKwBPNyhGb+Zb4Hm17dzoASxm9zf\/86ay4qPRd0W8Sfh7e1gJ536n4NU7G9OxZxNrbDL0MuFchbhd\/TPNIRYvQxkJQ0gT+QxJ6Wl8Pl8OG\/+yXrNKzFxw6q8QAhcJ8XUX3QOkFTD+J6FzlZpgQi7TJgzEbMHArqyR\/vKwunwqBzP433JA3OmguVqNUr4IAHEA0pYJRsyGHwSjYHIpy2LfuVORjHUPZxmpMy386h\/E3\/kfqClxnKwQqqLFvVpZ6FEDMxn2ceZBh2JI0ff1sYKJSlt+N8L5X8ZEAP4CQJG1qzyQ5Ocx31I2e5IpDE8XBb6mM4kdKY3aDtjpVw5ypJcCLVelw38+LE4LMWvdSjmvv8bss5ksIT82npjvQ5CtS5rBmEGfbNn8RppmielWj1SJR0scch0vk0q6kFqjUu03YWXMgqxDhXuk+kAXtcd8PZ3VIjGfXeiq2kViEXkz5OMvZmxSX4C8P56SnG62SIgA09fxTr6M14NcFVPm\/bsbgXprC1disDBWOUwQvgaV3q2agVphlJs+UkdXtWUrg36\/sAwJQ+hLjLD7BS3kD5T5SjF6X9LgWcoqyW3Bn1NnTCPnPjVbVd+FUyPQRKVijE\/0tsOELfeJvLgU3nGkz9Fds5VRL5fk8f0WaUhfMuOz2bn5Q\/e39Z+XU6+YqZZ7migsJ6ZPdKs1vb51eEjOT\/bWJzJaheiTM2\/vCctxwDHYNOTWZRjDVjrOrUEx9+vimQ2uZIz+HJNKqQRo5bw9yCqdyPRAnhis22BH45bSG8nh9lf3u3EfT+reMAuoaRMAv9GxIVMge6+FZMdB6b1aSNEAw3Wd2ODABrZLYFhfvSeLXUdmj0S4xhwssCnhgKD8lXiCK5uotkJaw7I8yPl4UdXjnPjECO73OJxaabPjv07XVs3bVA2\/nYVfsXu9k9K8\/ujnGMvBZEMhbvGzOfeYiyL3hY4nNFh4DF7LTMrIWLA1vRyelImb156je5gvxMZfOwXuybsOt3MKYmD+RBeOpHhyJxBx3EZM6yPoxtd\/CPufUZOdrDJ3eodHlfAC2G92UDQv4IqagDSWCiTA\/eje2uJRKJbn3h7Ac1u0YQp6isIoJp4GjTppBuEyaiobptMui5gHQ\/OBcVGTMTafps\/Bi8PFveRJD+q68uIWb+F0aIJWu+73wCr7Ud2bNPQVeVlNYuMQ\/YyaPeIqb6c=","iv":"33d93c01148e9a4ff9b9fcbdfa2e2d6b","s":"291dff7acdc5256b"}
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