Retail
May 4, 2020
Consumers keeping their distance. Image credit: McKinsey
By Dianna Dilworth
As non-essential stores in Europe and some U.S. states begin to open, luxury marketers are trying to plan for their new normal and reimagine how their businesses will resume operations.
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","iv":"8dd9135079355f36deae9695f25b3bd6","s":"d540009ebaef5d9d"}
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