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April 11, 2026
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Marketing

Hermès is playfully busy on Instagram

May 4, 2020

Still from short video for 24 colors in the Hermès Beauty lipstick range. Image credit: Hermès Still from short video for 24 colors in the Hermès Beauty lipstick range. Image credit: Hermès

 

By Luxury Daily News Service

Instagram has almost become the heartbeat of some luxury brands. So what is French fashion and leather goods giant Hermès doing to keep its pulse – and its followers’ – racing since its American Wild West-themed film campaign for the Kelly bag broke early April?

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  1. Chandon launches ready-to-serve spritz collection
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  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Subscribe now: $12 for 12 weeks
  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
  9. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
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