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Hermès is playfully busy on Instagram

May 4, 2020

Still from short video for 24 colors in the Hermès Beauty lipstick range. Image credit: Hermès Still from short video for 24 colors in the Hermès Beauty lipstick range. Image credit: Hermès

 

Instagram has almost become the heartbeat of some luxury brands. So what is French fashion and leather goods giant Hermès doing to keep its pulse – and its followers’ – racing since its American Wild West-themed film campaign for the Kelly bag broke early April?

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