Multichannel
October 6, 2011
By Rimma Kats
BOSTON – A Gilt Groupe executive at DMA:2011 said that loyalty, personalization and good customer service are the top ingredients needed for a successful multichannel retail strategy.
{"ct":"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","iv":"5433011f1af99a75bd093f6c9245d1ba","s":"8bf7fb108ecbf795"}
Share your thoughts. Click here