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Feb. 27, 2026
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Research

China’s return gives luxury brands hope of positive global outlook

May 14, 2020

Agility Research & Strategy explores recovery outlook from luxury leaders in China. Image courtesy of Agility Research & Strategy Agility Research & Strategy explores recovery outlook from luxury leaders in China. Image courtesy of Agility Research & Strategy

 

By Dianna Dilworth

Luxury marketers can learn two key post-COVID-19 lessons from China: brands should maintain connections with their loyal VIP shoppers and embrace the new digital and virtual lives that consumers have built even when stores reopen.

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  1. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
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