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April 25, 2024
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Research

China’s return gives luxury brands hope of positive global outlook

May 14, 2020

Agility Research & Strategy explores recovery outlook from luxury leaders in China. Image courtesy of Agility Research & Strategy Agility Research & Strategy explores recovery outlook from luxury leaders in China. Image courtesy of Agility Research & Strategy

 

By Dianna Dilworth

Luxury marketers can learn two key post-COVID-19 lessons from China: brands should maintain connections with their loyal VIP shoppers and embrace the new digital and virtual lives that consumers have built even when stores reopen.

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  1. Zegna Group raises revenue 8pc in first quarter
  2. Gucci makes splash with 'Lido' collection
  3. Porsche named official electric vehicle of 2024 Met Gala
  4. Sofitel leverages local ties in new campaign film
  5. Kering rocked by 11pc sales dip in Q1
  6. Christofle opens pop-up showroom in West Hollywood
  7. Double-digit growth streak continues at Hermès
  8. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  9. Luxury Unfiltered: Brand stories are the secret to creating desirability
  10. Nobu to open hotel, restaurant in East Cairo
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