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April 30, 2026
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Research

China’s return gives luxury brands hope of positive global outlook

May 14, 2020

Agility Research & Strategy explores recovery outlook from luxury leaders in China. Image courtesy of Agility Research & Strategy Agility Research & Strategy explores recovery outlook from luxury leaders in China. Image courtesy of Agility Research & Strategy

 

By Dianna Dilworth

Luxury marketers can learn two key post-COVID-19 lessons from China: brands should maintain connections with their loyal VIP shoppers and embrace the new digital and virtual lives that consumers have built even when stores reopen.

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  1. Burberry crowns student winner of Reimagining Materials competition
  2. Blancpain opens submissions for 2026 Imaginist Literary Prize
  3. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  4. ‘Peninsula Time’ platformed in dedicated campaign film
  5. Proceeds from new Prada collection to fund artisan training in India
  6. Luxury brands launch crossover ambitions at Milan Design Week
  7. Men spend more on luxury, but shop the same amount as women: report
  8. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  9. Equinox commits to hiring 5,000 personal trainers
  10. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
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