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Dec. 23, 2025
  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  3. Dolce & Gabbana debuts Devotion fragrance film
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Laura Burdese to succeed Bulgari CEO
  6. Kering to acquire jewelry manufacturer Raselli Franco Group
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. Exclusive Resorts purchases Inspirato for $59M
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Sports

Will luxury brands still sponsor sports events this year after the coronavirus pandemic?

May 15, 2020

Rolex sponsors the U.S. Open at Arthur Ashe Stadium. Image credit: US Open Rolex sponsors the tennis US Open at Arthur Ashe Stadium in New York. Image credit: US Open

 

By Dianna Dilworth

Luxury brands have a legacy in sports sponsorships, but will this change now that several professional sports organizations have been forced to re-imagine their 2020 live-event schedules with COVID-19 social-distancing rules?

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  3. Dolce & Gabbana debuts Devotion fragrance film
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Laura Burdese to succeed Bulgari CEO
  6. Kering to acquire jewelry manufacturer Raselli Franco Group
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. Exclusive Resorts purchases Inspirato for $59M
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  10. Sephora introduces new concept for SEPHORiA 2026
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