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Dec. 6, 2024
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Sports

Will luxury brands still sponsor sports events this year after the coronavirus pandemic?

May 15, 2020

Rolex sponsors the U.S. Open at Arthur Ashe Stadium. Image credit: US Open Rolex sponsors the tennis US Open at Arthur Ashe Stadium in New York. Image credit: US Open

 

By Dianna Dilworth

Luxury brands have a legacy in sports sponsorships, but will this change now that several professional sports organizations have been forced to re-imagine their 2020 live-event schedules with COVID-19 social-distancing rules?

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  1. Louis Vuitton lights up Fifth Avenue for holidays
  2. LVMH launches employee-led accessibility initiative
  3. Mass-market, premium beauty brands outpacing luxury: Launchmetrics
  4. Porsche merges golf, motors at exclusive Dubai event
  5. Global campaign from Canada Goose features archival revivals
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. Richemont calls in new CEOs at Jaeger-LeCoultre, Vacheron Constantin
  8. Balenciaga, Lamborghini share codes in fall collection
  9. BFC spotlights talent at 2024 Fashion Awards
  10. SCOPE Art Show 2024 presents dynamic programming with focus on connections
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