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Sep. 8, 2024
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Sports

Will luxury brands still sponsor sports events this year after the coronavirus pandemic?

May 15, 2020

Rolex sponsors the U.S. Open at Arthur Ashe Stadium. Image credit: US Open Rolex sponsors the tennis US Open at Arthur Ashe Stadium in New York. Image credit: US Open

 

By Dianna Dilworth

Luxury brands have a legacy in sports sponsorships, but will this change now that several professional sports organizations have been forced to re-imagine their 2020 live-event schedules with COVID-19 social-distancing rules?

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  1. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
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  4. Orient Express lends locomotive to 'Mission: Impossible' crew
  5. Luxury Unfiltered: The real reason luxury brands fail
  6. Saint Laurent redesigns Wayfarer in Ray-Ban collaboration
  7. British Fashion Council scales City Wide Celebration events
  8. BMW models top luxury auto shopper poll, Tesla slides
  9. Louis Vuitton to drop collaborative capsule with Tyler, The Creator
  10. Mytheresa, Brunello Cucinelli host exclusive two-day experience in Italy
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