Research
June 2, 2020
Forrester and SheerID explore identity marketing in new report. Image courtesy of SheerID
By Dianna Dilworth
The COVID-19 coronavirus pandemic has forced more luxury brands to ramp up their efforts online, but as companies go digital they must establish trust and deliver personalized encounters for these efforts to be effective.
{"ct":"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","iv":"49f69a853bea9cf84b117744df9f9b26","s":"5040920a4d544c87"}
Share your thoughts. Click here