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Accessories

Italy’s Safilo on new ecommerce journey with control of California-chic Blenders Eyewear

June 2, 2020

Gaining majority control of Californian sunglasses maker Blenders Eyewear gives Safilo Group access to millennial and Gen Z consumers through direct ecommerce. Image credit: Blenders Eyewear Gaining majority control of Californian sunglasses maker Blenders Eyewear gives Safilo Group access to millennial and Gen Z consumers through direct ecommerce. Image credit: Blenders Eyewear

 

By Luxury Daily News Service

Italy’s Safilo Group, a maker of sunglasses and eyeglass frames, has completed the acquisition of a 70 percent stake in Californian ecommerce retailer Blenders Eyewear that is popular with millennials and Gen Z consumers.

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