June 2, 2020
Gaining majority control of Californian sunglasses maker Blenders Eyewear gives Safilo Group access to millennial and Gen Z consumers through direct ecommerce. Image credit: Blenders Eyewear
By Luxury Daily News Service
Italy’s Safilo Group, a maker of sunglasses and eyeglass frames, has completed the acquisition of a 70 percent stake in Californian ecommerce retailer Blenders Eyewear that is popular with millennials and Gen Z consumers.
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