Marketing
June 5, 2020
Myriam Sidibe is senior fellow at the Mossavar-Rahmani Center for Business and Government of the Harvard Kennedy School
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","iv":"e242adfb97bb9ed489263389890be422","s":"8e8874bd5aefd866"}
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