Research
June 15, 2020
Brandwatch's latest report, "Brand Loyalty in Times of Crisis" explores how brands can navigate the uncertainty of 2020. Image credit: Brandwatch
By Dianna Dilworth
As the COVID-19 coronavirus regulations begin to lighten and stores reopen, brands are looking to their loyal customers to help stimulate business and bring back the economy.
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","iv":"91670f76e4b2178c0401d90da94c60f3","s":"7efbd9b16f7969b9"}
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