Research
June 15, 2020
Brandwatch's latest report, "Brand Loyalty in Times of Crisis" explores how brands can navigate the uncertainty of 2020. Image credit: Brandwatch
By Dianna Dilworth
As the COVID-19 coronavirus regulations begin to lighten and stores reopen, brands are looking to their loyal customers to help stimulate business and bring back the economy.
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","iv":"41efb1d68247224bb3aff13cbcbb4816","s":"3e58bba3b90744a2"}
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