NEW YORK – Increased usage of technology should lead brands to shape the way that they handle, share and protect consumer data, especially with the emergence of consumers who want to know how their data is handled in digital channels, according to a study from McCann Worldwide released yesterday.
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","iv":"ce1debc4a86f00668d3901e23b2201c5","s":"714ae171cfdd2b34"}