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March 27, 2026
  1. Cartier celebrates 20 years of Women’s Initiative
  2. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  3. Mulberry to resume ready-to-wear with new creative director
  4. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
  5. Disruption is focus of FT Business of Luxury Summit May 20-22
  6. Swarovski, Ariana Grande release sophomore capsule collection
  7. Longchamp, France’s Shapers Club form artisanal connection
  8. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  9. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  10. Audemars Piguet brings AP House concept to Miami Beach
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Luxury Memo

Augmented reality in luxury – Luxury Memo special report

July 13, 2020

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Cartier celebrates 20 years of Women’s Initiative
  2. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  3. Mulberry to resume ready-to-wear with new creative director
  4. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
  5. Disruption is focus of FT Business of Luxury Summit May 20-22
  6. Swarovski, Ariana Grande release sophomore capsule collection
  7. Longchamp, France’s Shapers Club form artisanal connection
  8. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  9. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  10. Audemars Piguet brings AP House concept to Miami Beach
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