Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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","iv":"d876005e4125f67a3bf6972e78c46978","s":"7c78f74c7925906f"}
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