Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
{"ct":"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","iv":"78f0a6f8e6a9b959b9ea6835b079ba35","s":"dfab9b3b0169466d"}
Share your thoughts. Click here