Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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","iv":"bcd5087ff9683f77c2855102012ee0c9","s":"2f8d245b3e98270e"}
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