Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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","iv":"e201b5164fea55eab4becfdba1a435a1","s":"30d33da2761c2f38"}
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