Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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","iv":"c51afe5193014c0d357c4d690a22255c","s":"9337f258999046df"}
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