Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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","iv":"27a09a5ac97baa9c822731a3072702e3","s":"9a6dfd635913a21e"}
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