Internet
October 28, 2011
By Rachel Lamb
Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.
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","iv":"1716eaa0322d6264dd5604f78b400a2c","s":"0d601686b96cad03"}
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