Internet
October 28, 2011
By Rachel Lamb
Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.
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","iv":"8b67b068223a8cf5fcc57836bd249959","s":"126e1084c5788486"}
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