Internet
October 28, 2011
By Rachel Lamb
Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.
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","iv":"5cd5e799cd074bd4a1bf944cddc15619","s":"049192956b9613df"}
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