Internet
October 28, 2011
By Rachel Lamb
Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.
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GBGwpHYycBf9yrU\/SbfmreqdNf3fknTEU9Ixbid2Eh7UvB\/Ydh\/QoLDhabIQ33bhtAcZUfQY4CDFJpT19JPLdYSKMq9xWP6VLZ844RfCRnsMjc7JIZD0D0QDS2fYzlA3BnUZC1btiX5JZ+d4Rv\/UDwJTlkbIcD1KL16UcE\/fpSTv2XNrM0N5YzTvwG5JRHeFtTsAsj6tkuDxaIkqnzbaxFV9Uhc39Rma0\/UGO7RfaDMh90EOvNOyHYirsNS4yLpr5BHMB65dM3r+6rPZQPaJWXa\/thSayPFaGtpgVFOT2RnKDN3lw+\/pw9X37XR+DaoHhLBScVfEkyCv4ZDryq5GFWI9JWlhcrudoxxO9F4YW8GW+XMNQbiJUzHQIoN1PgK81l1asSRk9xr\/aeedMbJNnGuwLkQmCJtvo1UOlmsYDXHXAazXiw\/\/ABFDGpRfk0ZiRfDsY9ih\/TRZT+T5OMTOiAJ10BtM8KGLMOdWowvQDHT0\/I\/PUPpw4AH3ba5WKqQab0AoDPzRYanbCjkWxzCQfQBewH7uy8ae8se4HDmbGckZZ4cQRRW7oc+4qYz7lOpCBDF5lxckLCxJ7CTOoRB2Mv7CRV5snfioeHP+vZhhG3MuTjTTCVYuz2uRH2lsbn16jkxNOI2MX7oNVzguLJBeDDYwxmbThtFMxoDUKlXy+uNgcBeFSncG6AT\/wpcnZS7dpU8YarFsmE8lWkWbO+Gq6p7245CBlT5mfkpze3hR3WhJKi2aW+einMOjYMOx326wHU9n8+VvnKf2PpOjiuuVhnA3+XqGC8OU8iyX\/nHWhNC18pYhcuYZiDfYpA70ZG40GYLqm+J6yyou0yMg+eu7g5V6FTc+OOKOSd7EOua4Bq8RJR0rXE+unIJJgfEeecAbauxddeCBAIgzv4kAbT9wURW8sX6bqKhOOrhi4t1gv5n3zV\/upGfyUUlC8arlbmtvjObkVx26+xShntx1jsgqqfltqWGukRFUpKokeJzYDepetE80nDWJqFUPe6VOBOBHdqb7CZecDVtgfyZQGvPepo1kgYgDjnlnSzH3WjUvxr60Q9stm2EQqS4G54a9inM8latuX+toTSeOlEH9jdFhJrDXvD4xM7dWJfO6VF9TzZ+v8WFt4xYPKWSNOVQuL0BGiGkUBH1XYHT6ReksI\/6wRgFtHf\/JlhMibJopl4K8GxbNt\/1OXW7rrf5X\/t9CaIlEnI36ObAnI0XG0obNjT5EXK8UGaxy+uEbbHWcrbgBHRYh+iM0xz1w5BjBINNveGr4To8maG28otabWPBzjt7G1+uVN+b91fLU6QHGeGqFbGd689yvlSwKHH1Pd2i+xzw2cvnUIwCgSklRb+DxK7pjEJ14qpzHPRob\/X\/s36UnxECwl5wD9t79LJCx7Bd+8FASPHnlgs\/8EQkdx1fBdiY5NsbnlcPq8I1y3QvmtEKcD1vGeNWsJCfKZPHtK5bSKW2LyIqp6Anth1vY51qLtxE\/LjvNn1yP4pmYnG\/IWI5zfyxO1zfeEbZ\/KToZtfK4mmPnh8SXOgwyEVDZio\/vfrjhqCvhFXyO6m3n7o+oJbmzqNbaYdByrIGuyxWRFC1Syudz1LIkGoU43WWyOI\/IZjXxxeUmoSrIm5mv\/PWvMZ3mBMSIzYPbCpSl8FCJ+2ChViGmzL3fvUbCOCpX4JLNvaXTYWnqLwHZJATNXLG6SKFE\/TnbYT0OLVW\/HzzoeIo0HOYC9Uhr8cEwzxOK90Kq7tVqeyECNLg3HMhm2BWNnx6\/4rhwiCuL3MY8aeiyQ2jEGaYdtuZVCPP+A3Rzft5RKMrvL3vdNjRntLBji6jHJaEtp6t1pMLJnQnvYkSdDfDbBB3OnL5TUi7wZd0G5RaMmS1mr9JoErDWwLm23chTKUp33hNW6EWStRHaClOEiCrIHylvTIY8g3VRERWchFlFneupRwxDwmSCCndV8AsUFWpDjNJxRxEUt5Pimzyv8ESo04Azo6z8IcoGR+WQR7bd3WbVxRVUKsxOCwpaSuyfBLXhbyOgXPHdaQSEKLYf6gG0RpCR9ly7ZUqdUNAnE1Z+EYBgH\/7V6O5f93nKC1Tyjoh6a0+WdDn8EUHfi4zEwKrK31VhBGTeZd9e4oi\/MWcg8ftzWxI\/d46daIQ3Ftl9132eO7EBU\/XS36pOpgFhxAlpJNzaD55sLJ\/YYRCVvrn7Q9t7\/2oiGu\/FiwmWDHNdWuq8pwUXSaV64mLHbc+Zyy188XSgX\/Y3PxYGScRVMIZz8G21ubOjURY\/XeAlpuVaF9THv4LxXXza91QDuAykWuvpNzCeqfZvjjrRcyPfigZ4i6Uqm06wxFPn6JDUr1LTra2jeo8HAF6B9SNBfHEwWJUeunYtj2gk4X11RdqZDpvukml+WDhoDr0+YC0O5j5rRU5MjPoE7bEtOxLjX4nYdDMHHqTm2D2rcCkTLbIlu5TRszCQctzVcAeefwxM7pekJBunUzJ1ep\/PxX6RSk8RxhSqHRgBtl61A+xD3AEAeEl+b9m32aBZqYLGtQGC8UlgPxowzQ9M1wt2OHxzILjBm0vchWKYBEbIAF3FRYb4Vzmd9+qmk9HklA5yozukliJRKy5v19ehVP1C0DXtiGQ72oc\/9y07bcz6DtnvqEDI4SrFYDHZcYSMTgLw6vcIfoxAjDy2a0RlrjjwVIZ6QEC6GjVk92WX2OWZ1SWw5TeZu\/U79njIreFzxkAavurJIf9VrMcAKklElTtxrWiOsK4xWtKl0Yr5O1xqii7+iTJVQsWJXjZFTpGjkMX0Szn1sJWbzphRD5oZ6Sy8MpgrL7pkh1sWsRDyLRMpP287+nKP975dJRsoDF2PfRJTd5rOehfODHjpN75XRshzbJSWIdyjkIhxNKgQ0Fkd64cDL1VMG8NCLs8NZ0xYU3jz1uu+QB8gMHf1lAWLZqaibDDt5qSpz9ojTf9OgtXkUoF+pBKpw2uiTqWUpDKepDU\/iJBemP7BjIP0oPgcAxOURGvxSKWEp0ERUxPV3lWAMhOInXJPyXdH9Xmwdvw+01aEVPeTHN4kpid9yxbllY5dk3BMh2VIYV2utRv\/Z9fTy2WRb5kLFtLmuAupEuXGyfkU7eXaEyLW2AYDVHEI73HsUoPZTB9On22ZB4fQisi2U6WPFfSLEQka1HJNF0ccpCmi+bYeSew4lnRxhCScTugyQQ1T0Bjc7M9vjsi+KtxHJwdw6OWTI9sjo2cUrf\/gH0czgPeisH+qRndH8XccGtkGnemvIkubznIuPlXg5ftFLMVuXq9MGWZwHSzqv0NKwVsUWhA8EHtwQ40p7pGIj9UUu6zBsgbRmiNS9jTjhC5uQJlXqwsL+eKU2L88eSl0A9bmqXevbuF33+FzbUoM+P88rDh6b+KOekzBbb0YA8mHPRFuGIdonxve8g28IDXWVb4XLUZh6ByTMjgUy6qunLBLc6\/K5OswXuKdqNvyRoMw2Szk6\/XrSPT\/Fw4\/d3Uj6+GXP\/qdmlPSTjo5iIAOUQeFnDjDxFAcqKjucfdeGsu04jBJ9ut+nGNVJF7nBP783WxVvdPBVXo2MfkExmcecqlIOoEnBKHjS5RFJV\/UsQcqJisclcOyGMmCA4KYCrs4HyXHeonVJnEm5p65RaGd+plWfxDlIf6YTjAWJx3KSgDkQts\/Q\/Kx4hUM79MDLuznrypPjIYyP5J+PPCuv7fF\/XpQzF+r6wE5LU0LP5sXDQ+GN+ZOMC16X405vb5GQyGQEgB0XIsUE\/G1fw81Y02OeZUulUKxzS0ll\/bTRXGUjjjvavBJajEmjCQBQ7aDnreoF\/W3h7s4a6JmiOt8WS9kqDIq+I1CrfP5gxTqUaYZf1bhGczd+jsDMo5CZCKvn1QLv84nUq8tlFjXCsn8zh8+upYjQaL5Nsr3xmSuv+iT+eLyiofUAgiZ1Va4ctvmWCTJSonWnn9Hyh0TZgdlZEf\/hyHID1s\/kosqgU7\/VPTI35OUstqsxNCtcqht9kc9jSTMt\/RX79zPyzfE3xhmWYVtajCqEp202FGvdWSqVRSX5buZpLIrc5buWZL3dgpNEbcGVV6Bzog3sONlVinxgLlX5zqkYO+h9NOZqz9YIk\/K\/w1X2unV+PHt1g9KLQAS6Wg\/Y1H+UE07odIZlv8vTvAPtdHiGXpTuOqtJE8+jtDJqbheQDg6tC29BgO2lzVEWetgKmLQXt+ck8LqcZ6Cun3UGrALeCJV6SuDghxQ8ShpksHkun2Kz8p4oWRSXhvZWh2X47MQ2VzvMKuOAlALmV5ksiRinXAugp8bGkaFyVhn6CJosG7KiVoUuD8d7CqVKhguc6CfYPNlrY8LF29bkfhUF0x33rm7d7D6af2yPSiEhtciTlw2BW00+b+auwrPJLY1W1CLQ1AblmYi8Tv7ftM1249dyfTQuhMQRnh2p5tYx2LcyCC8BA4t7BGdI5rhZhQH+n2C8S69WXmrsbFE2fnefyEn415Z2UKSRfyxnEZBXhWV0N8DHZjLVFtoQxDNuQuH++014HTpkgHEeibCES0syeK+xGAHB1UzjDdZ91rc3mb5ef1AlebYr1KpXgurveUTEZ\/xOa+JGLzQUTu4BE8oARQQRXuDmvO\/LQ4E4cam8\/JxW8OFqlW7CWhnz0a8ZYFIrSOmfUYtX\/x8avTkQUAuqqvy9MbcK8VsISfpIhlXcSdmzVKlZQpDdDKBFVk\/RJaGjqP+f2dhJ8p4mCk2cY4VhmqtUiakjOBunOVqmjW9VuO7G4kHcZYhMYsCrybGFPMNUp\/gUZ58WkyFUGCwUzf9fEkirjMoKN2eaG\/Z3tthKu6\/H8DH5+xTeGKaSV3VCTkKADoEQCz6VaH+i6Qf3E35yZ9GpkrohNxN+OSg4H2xlEuhlGtHiLoQ\/vPUjY+hSL0YZA\/MlbEQrGYGuNLynJyeeSswADElgGoH1fLBOHMvmHF7Hs7IYj2E6zxLh5qve31V4nIYIRFqofdmzzik2CO81VTpz28Xy5RPizMO3D2+WwyeSiTdXgXFGQjLuUNrq8MIuLRGGgRtkBWCDN2ZV0Nsmh6WYjHGaUYjOhd+kqu+iofer+TYyqujUqSVcZ60XRVP2ybTg==","iv":"5420ba714ee560c94f8c9a660f60faa1","s":"c7bfc6d488c406f2"}
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