Internet
October 28, 2011
By Rachel Lamb
Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.
{"ct":"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","iv":"7617834e0ae1edc7fbf6adcdaecfcaa8","s":"48df8c07a4c5cd0e"}
Share your thoughts. Click here