Internet
October 28, 2011
By Rachel Lamb
Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.
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O\/GkGcJ4hK5Bz8DKkJv3ACt\/+Bw0TzpoNjJ9Jnhxxi7GadBdRW1+EMaKLb6y+ehxT\/c5RNG0713\/ACTaj9AnTr6ibUCXR1YABGNJ1vA5k7NEPnON6Z8n1MMfeLdal659Er\/o1jLiWa2Zi1OfYrB8tjUXjGnfXejV8NWizA4tGe7QGTl4IirvQ2FyeYe3ZS\/RBpH0Q7Nu+R8WvR8+EbRAeSGO+gxt1EvwPGKj4FUivjQvvTx9gQBpzTFpT80BYOj3E\/Az0ui9Ax\/Vxc2Cp9nYD7XwWZ\/Kys0zJiqq3jzabtzAnC9n9hNDBj1KuUYP4YcVxvR4jRchYrMCCK47r7luoB5K9qkRyyIspnusHt\/sGN6waTLnwYdgv+RrLzoYeoMidAHaAQZQdw2dGir0zfvQTZHcYKCnLl65nMeDFtA5byJr5TWAeV6maSUoeQQCLz3CtMVa7bnYudaefx75jGw5xj7\/\/X+BFxOtzK5QYOc9SMSovUWB427yTSBZ5UG8JfEl3tB2JHiEK\/4sE4sfLofl90xJMc1HqGS\/qlinWWwrsme7HLc51hwIKnTujPFXvbcd8VzkBuu37dZxg7vY5A\/W1tY3LLD3CP2J5xOjhL5BDa3ezSYmaEKbB00qcPh+K2dZyYjQ98wTMAH7h2pLUiwZz2+XNxeGmAHYANjwA693CBqbLYgFMitO9UP3dZwW4f2qYWE2jUQQANw9ljPgsSe7MG99uvltKUay+hW9VXwvUlcDNkQvYLxVsP46FwHv11kC5bvS378UeUDdXuW3xZv1lRXa0fPxcptgZKYk27kd23msvD5VO7TMa9RLsOlyBe9zxk1SHMOe0qaR5tlBDd8piFg4huRR951bXmsZWIfHXCJBalSbBuRaN0VG84miFz+niVP\/+Rw\/KPYRxGt3NEPcAmhMw3zraU+Qya5T3GH6SM7e503dLwvj8rAP\/WVMHholHzRdH7Tcj6eNvBGAeOx4pfVwi98NWDH2o50kx1a25pSVEaURcd1hOdcK6Fre2NCM6wINyMjXMC0sjIYpBRFmCFM8TRNP1KhxNkhw6NviOYcjimIpwFmHOTx0+rgk20bzCG7Kni1eM8vapJ0dDgb7tfwtjDhPOvPN66OXjSG2j7lAdq+r5fYEK3bqB4H0TAQdZXwuKv9eC5OFRWkd99AvdnrwnF0RytAnMGdaDINXs8B621WHoUng1daHYobN3aE\/WWZVee2CZLDCWWSjdFp3Kmq0aO3dmVgiI4iHRnkurHkhSDDqM1vXEjwomRv9LC3BNPYleLJuRVOaQjg7bo8l25e2qdj9prnUFL4zLUBctTA8GqxBt7Q2hyBl5Jkrs5xxy377xmpHE7oMMWIKKYd+Y\/aAg0AFhGcUNTiHuYrJUrfqWkBEwokEHihEf71y89Ije4k9Ecg0U2K+qU8QwgZxDtKTw4\/OPtDgpOqaGvCN\/rr8P7twc2NfY9MAvA\/UJJwHN4I2eSqOfuLwGbweQl1fvblBfB0D+fMt6cmB4UsqqnI3rFTnZIGI0Iov8c3ep2pSZXcgjpIyzY2Ax7TzjByOMunyaUjmeHIX2TSqLcux1PdaBn8AMNvp7LZ\/pgfHQcpJ+IIbdj60GIBNhc9q+LYL2U+ccrTmsO+ntKRx3DemKbjnz9Y4CBMHcoNqV4mMAxYaC6xFYqFVVb7PV63u+Qz6rrfC1VdS\/h\/k07N+pp0zMjuSWWRXJ7CANVgeTEBtVXw\/iKA1PQAQgrMachhT83qAm9g8q3Po+IdhNnbLSJj1WffmGf9P3hpGChXX6NQGmIf476XHAu2Jyy37CZcI2\/IEWlAm7zw6nPfCtFNTXhY9z5ix+0+qvnEY5fHy62IAE3wRDM2GqNs6\/OxivVs2A6mRf9Y7fRI9wo4Ty98WOIfc7IkG4FI754dDLgSegxlNIEauGQE1P18rVe6p0NbJnbdEgQv1ikHHBQZLhybNpAUnyhrQmb2JGEChxMuo3QujspbjF5MVLJinx1zan1dENSwdm4uBPSYPNRV\/KSD5a3qxD+0agjCTrQgTU3zDkF3BV9tbZUcGIfuywMk0oxtyNv5869ip7SYKr3bxo9o8pALa18+JTm20CC8gpwhK8zqFiUWtOqS3nRqSQojF1zitqPZNQ6Aj8NcWlLA0YlTY9fJmhMsID8qExXe3NCDbgwE2ivthhQ2ZIgsiYjp4X938eqjjBLrguXkR1lNu3E\/zo5sxzfNQcg\/\/\/pjwossdTy92td+QlmUYXjjkok7ayEX+d5epeDSYM7ET1E7Z4sdwjss2aAShgz+8VQkhf9DGo4hpGbNKeKKON2naNphYRCY97Idc\/7uINOzr09rn4ql\/IWNOz2lVTYH71Sd0heOBDVhkqPgVpoKjntyzYi7rhalVpl16xfA4jxPhWb33BnmJAhrkMET09YHGMeNprUxMHHPh8geMr+9JFvWGfN2qZ0Y8U+hcMNR8ET9pQGDFf28q6Wz58CSvFZah8BLDNdhCn0Leo7dLnVgn5uST4rHZY3ygks2pVuS34l9s8Sg1\/3UVYgKI0eQqdn\/ym0gJrGpQ39OOqnnaF5rTJh78jTOwZz3ivfpa1mpSjp726\/GhvaDomCIxUy0cUKZmnoKCGJs23htRJEzoFf4BWQQGswGGlIfSxwU\/naf\/HHJA4ma3+MSL4QjbJqwY602d8lCZ9dd1EFgdHAd\/P7Y4NNOxZ8XXtZrGsY1jBbvfvOx1qflLxtRNPzw6oYdZXlo1QKvIRTgTR4OxXN9XgkG+hVrfQR12AnzfPEp5CGIyEAJ2\/9w9sWkRkhoWH0CcIivg4R+62gv00mrHVyKDuAf1pqprebTin37d++TEh6Mfg7ppWpDZO53RfypXdKYjnFx+3AHcDM011r\/cii83J1x5Ma1\/hicGKfy3kqd\/Csy51kvbFsEL7uI\/mFUIqqokPXtECTCA7pPjNUnUd+lPIqjDpCRVSiGUrBaTCv7DYUGEA93YrPQjqXaR2GpRAAZpQpHoqP0gIrtE\/JLA7WqE\/JN2NKKNTAFBltP583QSKJUihV7Ev6b+mgC8cIyWtP9vvRTqdNhmGOmrQ3cQMc6nTJcqPtl0LSh9thtCE9cMnrM\/kWtak\/+DW6VcG5QmL2Pxp90KUjwR1Yw6Ppp655TYtv4SGJ38hW6p0VOfZnVzUtkUnSiGcjtcsR0qyuC6NixaKT0GffpiG46zhfYHnVtwPU262s+js91ha\/xheG1tfn+iEHGqtc+3\/qPhT0UyE70RCNmMdDQjceM60f6xH7owBV26DhSpn4\/ohsUtfqn9puDcflXSzVaVXDUcnC5TLMyElRPV2UBBTqSrPR4MiQDbPbJjj5e5LrhOaoWTtNF9B+ndmYmvE+YMUtfPFWiB3GAku3sxYeB2K0AMTBnBnpi\/dO6rte1LA7q8Ook97Jsb5YBMifPHhsxvwy\/SgMtBaUtSNTi0\/\/lB\/LvKjcfdlJw2TQJnaN88oSkwtz7Tv1P8PuhkFePwRSwWCayhqsA4WlB+oHl7WQB\/I0iWGKFxoy16rYpEmZuGOV7wpkYFeKougyEZmnP1Tnqu8quntPl0jTAGd4YUbNMLbF7WwUzs6S2Hsj0l6c6iKJUspxgHVo8lfdCBQymfd7GIkPPr\/G3RZioQJp7cnZrEx3Z+yUhQ\/MqCcnk7KfZXEBV4c5DhKZnc9DAcqnSzOHgv6Ytq6QlRRovJlJNPaoww\/JhHzGi\/+3AH1ZyFOoQXnhWSP\/4\/GPFAxBDT7wiT4Z51yZhaKgR3IKpprNzjj8nbQsqzMCSznc8lohXVT5WhUsZtzvS1tGAGFxTVGzB9TdoP7SeMxTI4XDr2SsGE5RHgyDLzQMOIDNI8IG6E5LHrMYrdqYkopsGxjQyXjwwsN0RQQnylOQ7VKS4Cc+kyjfsHrm8uy5lTkAF8Bt4uk5mX8R\/4yGhAEK+\/nkcgA\/+Y7fcJ3ZoWnOsibH4dqGR+HWzP+32fkc8RACiAcGufjzIxKviiK0tCHDGLIFMTBkWI0FpqzA9Sy7g1UJjiOVFAzYYMe1Xu0cnf1onVIWAJP5gzlfHu17+iwcR+1oM2\/1E5zvCGm1qKRISitbAtIuxx2hqFitqa8OLXe6kBN24U88qODVYMbHfjLZKRAwlev5F+MBkPnxS3BauhZNOjMTJmUlIRj0c1rdcc2hktptVGu8vTX9PyBfgSGyuFGSNPZdpbeyQx\/sUzTsYUcYwBL7YQQo7X0+qbLg2jy++hokD63WgNNqRXHu\/CEyYi7FyWNEucUQe4HZE7+ABXjrlnUAvL218HOqH4+4DmeBtpravAyNRDgCJbLT4uhkh0\/YSrkp22zkD5AOOanl3El2u2H\/AgiKqTt1O4tmecVS7FUa21xJynUPx4gc+YjWGUUB+sKW4zWwejC6iBURGG6+4oX6b5X4Ea0jPnSIpnLjtPoZldhc5IkSohkXpJJmG0nU\/134hLuUyl3KfhLh\/CcvZ8ebZq6alj0EoX5O5rtViMUAsm13fCk6njOvRdnc2cthrnSjZkRZAUCh1Vh1x013X1cj5zQeH6tLaNZNYTmbmKlXOXRiYAMJ+myTkL8sAiS9L\/RQ53+Y7gy9yrtENMlKDIELteMkDeftsJFQq0ecUY\/MqOnU9h81lWqQWuNL2S98kFg8+n2QY841bFe6CSp+1XpUgobNPUQXrtT3z1BnVaMDYTMnMi7mB5pNdyKuZMyG4efKGHTvUhfqW5lqoXaYVDigDB7azw7ioHzq3iAgcp1R6py66rFFn\/c+MGJJHmC0p\/abhwP2qbuTe2V6XQZz2zeAqitQjEmbBxQyJGjVt4ur1K8p1VdE\/XttQJsshlmaVsWS8Ec+AaHkjhuvo4hVyXFb+\/yWpqR9Znt5ir0UAvCQB+z1auksOu4ZUtDUhU2dPz+k5RpQohsVmCTmoM6IQ+lKH8i+egAFRjZ9\/PATgf6qTQ\/BJFKt0YxKwauOzjdvcO1oP9FXKB8jIsfS3ECwFeDFcwtAJSMgw5rnl5aPo0o5U6NxB0VctqoLwLIuTzqReZZjyTD+tjhaOOGSZ5nMUPA1OKOoz4pNlr6dLeKl\/rNajS\/EmkOdZZnatAq4fNvDP\/RYg==","iv":"4bfc0f40a9c8d79290fb682dfc5a1c59","s":"6fafc76986345dd3"}
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