Internet
October 28, 2011
By Rachel Lamb
Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.
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","iv":"43ece8aaac74a840423cfd3fa5720e2d","s":"d66bf017d152e34d"}
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