Internet
October 28, 2011
By Rachel Lamb
Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.
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","iv":"e08e5a7aa572469877f52841df26e7c6","s":"168b63085943c220"}
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