Travel and hospitality
August 17, 2020
Four consumer personas have different approaches to travel. Image courtesy of Ketchum
By Dianna Dilworth
Most U.S. consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.
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","iv":"fa7ef1b7055192602aaf82560af46c0a","s":"afe097c338c64fa0"}
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