Travel and hospitality
August 17, 2020
Four consumer personas have different approaches to travel. Image courtesy of Ketchum
By Dianna Dilworth
Most U.S. consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.
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","iv":"1fafe273a78108b6ecf5fe540d4e748b","s":"b611d94bbef84240"}
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