Travel and hospitality
August 17, 2020
Four consumer personas have different approaches to travel. Image courtesy of Ketchum
By Dianna Dilworth
Most U.S. consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.
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4a+iSZnl3PQotJ6cszoe15hR4lb+RmLwf9Lw4WtSq0abQEbutPj9MKPfFB\/rLLEZYfQHemSLBsdbWPtfMVJMEe78uRyk3Q83wrIaC01JWn1m19fsdaXcs9SmX3IH0iSm3mnRlLPtbTjInySsV+LGLMTXWNPC+2dH8MNVw+XnY9AbdxUt1jJ1oR8jWYKm3JSG\/5Sw31TOlceKrWoOAlbvNfzrrvVTpK6\/+1OE6f\/6fX6EVo6T0h4FEKOycKpGB5+ouQxbtrwQrBbSfcLov2enKK6nXSeYYMT09ytZNfrTqPZSydmq5\/Ml5YkdXx+aqURLDpN1Sjk8UDXavKVboGU7WlMup1Y2awb4qfz0C2ph0hJgYbeWYq3DWmQxGnmWhiZpgMeRnQXHXEykgyjdKixZvgPoD9TcYTJEM5qGkl44LHoEJAB6zHRPprY2OAGwDORjp4qcwdZwTvKPcWFE2NJhxQBp6QeIa1WQJmDl8Enwo98WcrX76qwnScDOgfC+Cf4jciOZ7LMSGtFzo6ur8fpnYN44+hwOCDEWcuO86+cglVfrgci62HtqGeapY7ALYmvRE8Wi9xxe4gJDpnMfLwHW9sHKdaQX6KvR9pbeaWnzs5unj7DT8u0CrJJqBk7Zc42hxvm2laSfkX3T9pYoIIB5on3sWvMeR1FxMLH5d\/bg1mTJLP0s+iO9y0y3TqcN2Uzj0URCWEg9C\/534LQoUQ8WfDEz9hfv+fUvYBauStSK+DJhb68uzsfmZE4tkM6EV8SSUYOBR5R2oGC99XaXHlW8H1Qp6Wy3y2\/diO5AMih\/IFHn+sbwPQ3gQA5naPFWAsspClGfx1zweH10yDz57WLGCg1aVxYqmFuHk+pYVQZStw6xfln9Pwd5NSWcTVgDrHbs6wPbzZuWDHnSKMlhMEPoQS3cyizxS7hsiphLXPLf4ZT49s6VyPgqUDypG7uh6Su\/J3f\/n+r7XHEJJ5G14+mljYw\/rOBUhOL5qo6VTZXBxv4eh9QMpocndh4At52CsxXsjppVk6M5AldmuIE2iTzJR+lmprS8o5AS0oQoVspcq8yEfU+a0Bpz4yo5poO8OW5ben71hF8mXZIwl7XHbsqH4\/BF8GZu1lIG\/2S8WRoaFBtr59+CIjE1XErNVgSR7JMCRwaUwBx+admRdN0XmVV\/JI9NhiXcMNBiWBZyWSXv0zrhwLccnJ1RotPRWqv30RIPA2E7aN\/ttJJ4tNN2PIhFjhuo8LTIKOed7USxzcb93xX+DMQgedFFMUF9S5UeAN3HKZCgW2k2T0MUd8YjLhX\/NjWnF0yfTdMqyu4MlKbKo\/1WHgq8hC\/UBZ9051s5ficL5ukgoN34nIBh6xLM6ZWMl\/GfArx4840PDwUWcG9o2oJz0mvjf3BEljA7x9WnoW9m35jrVvzzTmjcIedguefTlt6FSNhPUrnS9BpbJCQ\/b7iJ0ZqBWVlQZ+H43blojh045hV3bsODlgDZo+1KUQ5TBg9vYV+e8AtDZTdcuL7aasLyVXGxTgT\/p6HWIps5N2T79gAeEs8DwwNKkfaM8ypIFpNiwASZKvY0slyNtu8yzyxDtnYW6jFznJkmJREJA4syctl8HrlTb6bm1CaUBe2jc3O65V53oTc5ky6wzOzOIq+XY+1uKseqs1GYUZUsOTz7xYOjMGMcyu\/AsGwhdr6x1OTkbJSmpBYKkh+2ydRRViqqgIDxuv62\/JZvn5td6uBMOT3Ejfg60zomayOaGYfores8AmHhsAbN3QJjkDtcCZ6o4dZHzmFPEl3uTIrs4INki\/rM\/RAWede7nJHzPD1sB0Ay0r4oGln4eBKzE3Ho9yeo1hjDLpzjT1ZmslX8Rv8xT2FOAJQW1SNUhmx\/cDLUC1Dfzqh77tQq4juwVtZtGuHVSRPl1LdGtM82Hd9u5fr59GNhMWOew8+rMxXc\/9EjnEJ8jhJsGS+BnbELv+C86ucbU5CNUb9m9F1a6x3JpRfQefjev8H1vJaXb2rOVlJWMYtLOVuKYXNwtHoQrw7PCv1cYlD2w\/AreAMkJwPkgwvSaMslUEhSmDCD\/h0Yer8kcmOqUGklD1kSIRdvIHmaYXACktyWdqHF2yHUu4U9wo\/uQNajupYGUUeLZ+6597m9QidDWmONxX7ge+rO5s2CnCV8fKXHuJaLSfASkeM6VwvNmyYbmRZmUMpkEuYcBUJlhkLzjvWIfposiHp7CRY\/eCncodE73DasPct\/CI1YSy972TRAq4AShqSvQ+IxK0RidAXseA3q1eNIEuKrUmxhOfl1tRiUZcsvCYdiSRm+F+Q2+tc\/q8NwqsqGnjZlcAYBiwq4gcEmK8f+3kNWw92stBAITAYSIugQA6+pqHM4\/W6vBeeqxTnG88GGc9wKEHgufr0Om4UAtFsmvLhmEXr6auZHXSSxFu5Vqg5wq+TyNv4z5j38AIUDwJiNQua\/XcvnH1ek9aMJZLMb9VW0K\/XIM7dx7oa2Joj2Ge0ov11Z+qZZjGQR9hMIGdv5Srr1bKaig7TTO0VMnmXOgvzrMlVPbTAewSeOQmKsgCMEXbHlTyS1D4y8rYmsJr485p3PyLmTvodESs65tcORcEZdpeCgSe1xDoWUR9Zsnvyk0CqR8qg9G6DJzI4IK4l+DBhwF6BaKnz2y197fQQNUoGVXmi772Fsv9yt+37j9z2bA9ygSdHZKjxQvBZs3RCTjQXsl8R9j9APk2DdGPEvMdiXJE0YNARgm9\/\/WfRIITd36d4mVpe\/5S5oNYdLVePIGhRok5Opr8ZoatZZ7JT5NGct9F1o2bq3ETCBxkasHomF8VddRBQYV2z\/JRvg\/f6Nj1NRv1d+3TRZI5x65GgP8E5haq6pJ0rUsIY2Wp8yDRf+35GSJQTrGXRNGlEBjX7arBQZbsVYEz7tWLZb6+XSxa83cOU8q0W6\/PuVf7z7yhSUNLnQLyzrKwDzbGlEQUFX8WB4KzwtARXhr2Z\/zwMGAqtJ3XenoleKfsNv\/33McaXtUU1ZnlHAJS\/azQvaUf6JfGNDAhs68ZPzjgwOWY0Gep1jpCOInUwxwFI8L8zyXwGYAfQQYkAqRRZ0fkc6jqWlWo7cJBLJGMuz+nToXc4M3TkGfI+pUQxnmOmdn2Vy3IQJGOwW2K2D+ahUMOeKEsyGMnL8XbsNTOYhjV4xoy4Xp7Va9lpHaYHpuVtKguo1r+0ozK+N505B9F\/jz8u7urQmRK3zwseA3Hd7+qkqD3fZMgmCOIS4ouswbRhZyMlij28X5Ma7kAUsIYMmt3MgCKggyj2hmcpBgrnk\/irvPJGK9s8LbKzrkllMMrJuRrUTy4gRvLCj5Z5d0JD+CrxcbK\/eA+\/AMA4lq21RU060KAruJdU3NQNgBl748eOLvfXtBzC4+l9Q4eL2N2Wbm1Iqbtnzgks1SD4b7ig27EGYlyOFXK146nzdpN0ELNra9l6gMAT2Yghay02Ag3iC4s9WdNRY9AEwmCPE9puGdhmKGo1nMerms0ELaC9K28APOupyqH+AoqylJ9Ow6vYF0JUTHSCQJgHS\/xg+nP42wHmtoEXKmVbZD7Cek51AkLWlfbCHtTG5bTTWDSG+AtPi91PIZSCaowym11ROFCUvh6NuJxO6Kh\/Cob2z+wV2ffpxhWSElzAEvqvhBnt7379IEX\/uMUY4CsR5O9QoCb5GP4Xzrj5wE6hGl7xBZS+hPf2bB7lpbsUR5vmxQSXkAjjmRnGH3dQWsN5DpSzSusEou0yAZ5qA6T9Cohysi8xPHErcoHkfLRLEvZCaLvBgXTtEP2ziTcDGk8QbGlZYJkbB2M6AU6GJrPiQvVcGPPfzcaApAW477vtyGt+DACDuBpKCuL14HMpohFVlb\/ljemDEdAsFVutt2SLpIyUmYhuM7uQHMw7cOvP8WWZsV1Wyey4NTgE4P980N5ZV3d3hmaE3dg4BcoweiVEbWytTv\/rhCPO+sc3giidxb03phancl7byNTG83QMYYhvdq+yTwA0LIyXolQoPKwoYa40pd5s66IDNd2dMngfZhffeOhNHBiUJXQuwSTntjQ1F2kxBv7kZ6lIXOppKl2v2+ehGsjSUOaLuK8trfsAe+qyenyJGEEz7f71+PV0mqqm1war0YZ9NTPXH0WY+Yyi698xB4Lc+JbOGJXK9plQbFpiA\/lSwpV4HnXyHkiY5ZTb2UxAPfIj9AzF7+wcVMXkPM6YxyjbP9mCSZtpEXKvZyZrtp6TG19FCcRI6NJ1kq+CiWnihXMgL6KqEQYtp6AF403Y6G2wxrPtxGbbimO9Tp5n4UCNAAkBB0F809ZeS5iKepcX9S4huCV2BScz3\/haphLy9WxfMgDrt18Xn78YxymL05ogUrOx7Q7Houo8ss4kU9Y+Z6qvDS5UWf397IFxIa0J8QfsiTkTZU0zbhdk7UQ5b0Hi+idtGV0q4ACPVhWPRN+awxXwW\/uuV0znzBKet1Co9iG6\/QYhvEjdRagdimyiI7vK25kP7jQdwPpTQyO7xe1HiHD3\/ZZwsfU4DAx2dnnfhADVwrfebsLMPfrBrYc+8SPnbxAVl\/3P8OIZSNY3AYrJ0hvjh31XZxCgo1dw8utmzTxFXEn+ER4lhAodciduzLAnmQ=","iv":"f47dd8255ca79372c8eef8e2a6727bc8","s":"6f1aaaa2cdaa71e4"}
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