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Travel and hospitality

Focus on hospitality element vs. simply sanitation measures for travel to rebound

August 17, 2020

Four consumer personas have different approaches to travel. Image courtesy of Ketchum Four consumer personas have different approaches to travel. Image courtesy of Ketchum

 

By Dianna Dilworth

Most U.S. consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.

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  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
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  6. L’Oréal, DFS expand beauty innovation in China
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