Travel and hospitality
August 17, 2020
Four consumer personas have different approaches to travel. Image courtesy of Ketchum
By Dianna Dilworth
Most U.S. consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.
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","iv":"63c74b5d5040452edb7889d2d3eb53fb","s":"08014e2e718b91e9"}
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