Travel and hospitality
August 17, 2020
Four consumer personas have different approaches to travel. Image courtesy of Ketchum
By Dianna Dilworth
Most U.S. consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.
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","iv":"cd29007c13e8c70e34cc96ef4f038a78","s":"4b005c91a7bba6b2"}
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