Travel and hospitality
August 17, 2020
Four consumer personas have different approaches to travel. Image courtesy of Ketchum
By Dianna Dilworth
Most U.S. consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.
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","iv":"b8741134ec0ed3ad08646ef9eaafa860","s":"9f168658077854fe"}
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