Research
August 28, 2020
Burberry claims its shop in the Chinese tech hub of Shenzhen is the luxury world's first social retail store. Image courtesy of Burberry
By Dianna Dilworth
Luxury brands have been challenged by lockdown-induced store closures and, worse, the post-pandemic “revenge spending” that is happening in China is not taking root in the West.
{"ct":"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","iv":"59c4d92564e60014053e94ad822158d6","s":"c2c9b7224afe37eb"}
Share your thoughts. Click here