Research
August 28, 2020
Burberry claims its shop in the Chinese tech hub of Shenzhen is the luxury world's first social retail store. Image courtesy of Burberry
By Dianna Dilworth
Luxury brands have been challenged by lockdown-induced store closures and, worse, the post-pandemic “revenge spending” that is happening in China is not taking root in the West.
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","iv":"c99872a7df25e8c5ee26c1acc5714540","s":"8675b5a4396e9d44"}
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