Research
August 28, 2020
Burberry claims its shop in the Chinese tech hub of Shenzhen is the luxury world's first social retail store. Image courtesy of Burberry
By Dianna Dilworth
Luxury brands have been challenged by lockdown-induced store closures and, worse, the post-pandemic “revenge spending” that is happening in China is not taking root in the West.
{"ct":"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","iv":"2c20384fad5e0f971a06d5b38e7d90e3","s":"5074543aac364101"}
Share your thoughts. Click here