Research
August 28, 2020
Burberry claims its shop in the Chinese tech hub of Shenzhen is the luxury world's first social retail store. Image courtesy of Burberry
By Dianna Dilworth
Luxury brands have been challenged by lockdown-induced store closures and, worse, the post-pandemic “revenge spending” that is happening in China is not taking root in the West.
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","iv":"0901b12ec99657ad7a742338014d7d55","s":"7cec2e693e2d3030"}
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