Research
August 28, 2020
Burberry claims its shop in the Chinese tech hub of Shenzhen is the luxury world's first social retail store. Image courtesy of Burberry
By Dianna Dilworth
Luxury brands have been challenged by lockdown-induced store closures and, worse, the post-pandemic “revenge spending” that is happening in China is not taking root in the West.
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","iv":"879619a29abd9fb0be73bf4ca919d167","s":"34cc08c8df5257e6"}
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