Research
August 28, 2020
Burberry claims its shop in the Chinese tech hub of Shenzhen is the luxury world's first social retail store. Image courtesy of Burberry
By Dianna Dilworth
Luxury brands have been challenged by lockdown-induced store closures and, worse, the post-pandemic “revenge spending” that is happening in China is not taking root in the West.
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","iv":"24cdf4db8d861999b2553d30df8b0707","s":"433b4c7d6c2f1d4c"}
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