Research
August 28, 2020
Burberry claims its shop in the Chinese tech hub of Shenzhen is the luxury world's first social retail store. Image courtesy of Burberry
By Dianna Dilworth
Luxury brands have been challenged by lockdown-induced store closures and, worse, the post-pandemic “revenge spending” that is happening in China is not taking root in the West.
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T879qwmK0FIkFmqrssO081lXf4MubwYm1MK1M2X\/iFgf8x2YPxxTsd+av+CIDWSAmNqBoIe64SpcgcsBEJOJiWXHi6iqWvZHileGvH29lsN2zPldO9k7EI+kOuZtiX44MGzcnrYT5eII0b7YGrY1BeCD7HHsP8hGAWwnrAj0s+\/8BtPP73NBDKuB5E07i4p0y00jevqh9Hiezj+0bLRSFwl9paoQM3JlmL6\/Hivg3dU\/g5tHPCPykwdeyFcWuJOob4PDODor+\/3s6nkU1qXEqLeGQ9jJQmIpOlg0XBy6dBwWTRCJZrfW4j8QlMa3KDLqf+39vrQFEHPn4y\/csqkHjp2GRNrPGYzbLsr3pblNw4aF8bz9pGq5tXUIOdxR5rIuP5MtULXmNKB2mC481474VKCTjueTTZuPPUKTbC6ygQfuSXeDeo5gf10FI7wWmCI5SzEW8HDfzNXvm\/TsWcUCpHjnHosr\/YIpCthsKN8MpXwPcSYkUJsyLifLRUiq88xG\/VrKq8BbLgUiUMzIp3Mil5a\/Ybm8SE7+jsXYMsnrz4ex\/tuc\/LOms12c2qb8uvfOfjuCpCcuupn4r6cGo+Piib7eeqUOzLdfFj9dK2s0X57JL18WOX8SheL4EjBaNpfzM8DrdPZ4F9TBxBNikZtlJ6\/04sQ91DIy+Yimt455xZhlZJyWmU5hoNOsDHQs\/mPwR2md9VjiG1kXjrdhsBZv0MYW5gBF0ek8NM6SQBSfZvE4idZVVwLNMjDdDHO\/oMR9qIfwR3W1NxeZVGa6H+Ss+kqTmhVrRbAy98euUU1XQ0xor3LW8IZWpFhdLlTlrM3q+dUCuLtHBWIxI8Loc5GxKDN3y9+GF4FcQeXXiKRI\/SgeurYy6lQQBvYTYeOIx2oeIfhun1sMmZ+wh+WbfRrPHJjLEdipcmVXqmOljxLcKuZ\/pKSKTV1htew7kBbriAtrQ4ZeWdmMdxGfiC0Mb4719ehRTZGo0kKzpKxhP5\/l\/ofg0S1wsk6n3CCql4eGtANvuQyyVLhJ2LnKtTAFqtRa\/2sMhbmlK9oULluuFPud7\/4RDSyIofWf0qF0W90RFKvWIttrO965CQG8Q7fOPBBayEJWpYcmQrXvHkAW+K1aT1pWngA\/vMVba\/GYo5KIboTvDsDrBQzyW\/jWxfk6uPg51yEt1S8p7wSd7sNforihpeAknF9E233ozUlgXSh24oj7GeUjDOMFQ7imcm+wYt7ZL32rqHheGBdqn4oJ4KlkHeaQ0PTD03FWA3NB50i3wSgipX\/U+lAAbxH0bd8o7lVh1NXVWckaQ5LDaHM+FDcu5y\/12w9xqzn32yePkXUs5QjgKDVSp05B\/ggRNl6+kN+SRPAf0RCnvpG2uCdI\/JSHEASXxpwqMkLicg4abuYXHRJxZgV9B9kAZCIP0Uyj\/E0lJS7smKnWDwVhfxm4\/7cT\/s2qCBQ\/ARpzJ1+pe8oIYIwdnEgxYfdkU5UhseQejZsqMGKEa0Xyq6QtVGnilMecjl3QmgxyOY3quBX3Bj5JC6fprBbFeuYGOeZBqo+2Y03TtJv5EUY7IGoPyyRmbsoTByAQ8UMn+RxvKdFUEKQQI0j0jouk2aCpKC0WHD1PjAALIYIGkOXuz9+HzZ9Eb0MGkj9iVfwzptVDBkLT1OeuD90Wvn5p5tR1kuCk1Ed6CuJShZ6Hdr\/5Be4PyAPc5q2dCs053UPzG\/NYwONhTE9xobSbjmOY0Zi2+GIVkjnSgU3+5qUV66Ybh54IHNRF7bKsbaCaMe21LGDL0Q9sXZ2chFglRBy35ExBbwKx5iqLDAO8sm6Z3HclVbU5DJeZA8A8JNWeUQcORk2iVfFIVxjzywXIo3NqaLhKB3jJAbzNXTvbqEsz0fHzVj+WXggx7uWkygSZw+PV5P0UwmCyECJgokAZNBhEx+QDZ0pvq231xR2RGvdrETauCscDRRyePIS1eXOJw+IkQjtcrKt1zirWDR34BCfSLXcEQTKTj2560lbNZhbyn82vMpokm+VArpIkpmAyN4UiZjBPGWx1Vr3XoPYCGNBrtDe2fM3mb9EiCwQixVP7CK\/b06K9LcCN6eTRZ415UGwb0SqNVnBsksJvwu3MDnaZCpbNG0SuUUMIwES+w7u6pegKrRkHZRu6l9xGy2H5kFnjS5IIYwVtZRNV0gMvRrKcO\/M1qNnul5F9M9N8kSHRsoFEueJLmzZGVxFN5ng2LNCcSz\/7c4Tvz2LM8X3gmGdbte0p\/oJ+EtSqfOaye5QZuJyl9EybEhFonBjqSjEgO4\/qTN11gpki7dARihguCs0O7GO2mE44hVWW\/i3UkQsEAQKOJw8g2Yei+q1gD3Fvc7kN9QQ+vJjCbSPrSp16FJdpAVF+cnhF1wy55ksA\/g\/hg4+zJo9qwq1cJvhjIr01KTk4wbEXiIO2qLt0XntcYNf+XlendQIp2Rfh5xDDDYtF2P\/rnLvgoOixElKHBAQSCvjSMmoPBh4UPxWJxu35xNTAM7DjUbMxOqBjREqDtlSve33okqTggn3UPqWviZy9TK+NZPmKzJsAOO4IhMKci0v0qnAVv35NaQZsDQ3aS9NhyyE2wI11V9BR8b4av+gDZFqOGMEm09Ydhl9YHBqjWchERtpkXeoknNU3OUP9au2o3vg0nCUO90q16zTJ0ZjonNDB8\/EJukKfFyuhxlLR1s+K4BCOhuIHQ88BpF8PtQchGlFuI3COKzncIS2nURwxBKTq3eX05KGDEHlZKityK3zv8vNOKqWn7alvI+BepC7LTfw0p\/o8bM41YlOIviVVKXMASvW\/j8An1tXorilKuOTdi4r613HtZ5EDc0igCeHjpm\/rh3X9P4JbEgJv7XnSx0i+KuOHTSobtvNUkWI+H0c9HP1o70+2wCSxdAaLSQ3BAsIVH5msdvQvljnY6H91UUGSN4j7+G8k2oAbrDX4sR5d+JYVx5I1WjsqjKANjhDjOiG+x+fZrEaj4q9qlANWjLeyO9ApLpsFhjsUHM\/soJgrxmYbqFpEtfXMCsCrDkDBWLUP\/DYyPFC9Y2FyKZQvUgTcdfa6flgm6bmyGUcL6hHuN4xu00rEMgCBrxMChEkHdw8HRNxFrZRrewEci44qcJ58q3HJtTjX\/5p2ClGXdzGB91C\/CpWGlCQx92lwqYAoZYAOGnywErptncMJHHE3FzY667ZbdWN2RoNyESJ7pqd\/YOoNqDDZ0m6Gh9YN4AiLjLMoWUIrdGfG8U9\/WgahJPKggfVGki9el9ANWh0US2gDqlAD1ooWbK8X\/+0wN1YqWesAJ3+TX72FmamuyI1x0gEIxx+DsNwhqSx42YHStTDQVUMGrAPQISSiQDu57bHwBlbpldDrAcEJV7ILFG+XdL4dcGGneE7bN4mv3shfQ6093euqnjX1mG12lBDP2W6TXgdrbcJdI5qld2W2fRGas2wE7r438\/mcnquCIEncorPFJbtkiGY8Gx8vshZigpnACidO1ZWrgtxGnnfivTRZLdzNIZ3HXndEfeR7na0PYtfrqZuRT8P1MjYeWXwoo7KARmrXrdU+9OzhPjC8uGdgxXsVGz0fldH13QzElmv2n00wEvSHPV9PCPr1VEhPzl7+05TnHrWp38kUXDDww\/KP3zQpeKJSLqqHz8RoFkFaFGarR\/dBsfSeqeHLFBS4Upg9JKnK+iUICb8qPNE9ivq8ABzIwzqqDyDscU1uQI=","iv":"07dcc411a0ad566968af719c5ba18726","s":"fd23199c9232684c"}
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