
Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
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