Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
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","iv":"e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