
Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
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