
Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
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rXLQWSQVMs6cj0xOXTlA2jQQK3WrKr+PYM8aF6gxtYjExmh95ciGaSryjRRr7hA5bSbYInPmu6LF3qHv65R5QGHxIHhKj44J6myaQkzXaRvkzxMIplcB4gQTfaKu4CpgcCqgey960iJnydmvDF4KGhZRsEp\/IbRifJi4C2dkvi0D2g1angmjcc97y3K\/y31ATkBlBNpUT4MmZXyKkHC9Y+kQdzfPr3TWd0NEw3rFF1cby6kuKHsDWYISPP+4xvQ9EjxymUmI24imx9Zhp04IPnG9Gbr0uG+ygrgT+3p72c9Z\/R+bQOGu2Picntu2LCuA+Obj1iHUAatPFzvQG3QuEIuc18DTzCtxnsVMd\/hjfx1AHvx9+epSSA6cIrHmmF2wcZ53jUmDhba0y3bjb4R0lZy9v5vcyKPva\/hATsz8+w5JkGvnfWA1t7oFvlejb2bRXkFhp\/ExNtHbvBAwJ\/2PVHUWsPymWfoTq\/WUoXFFrlPCqvJksyNPtOcjm9c9p5ez+047hgu8cAAihk288jzLgGdpbJ2ZGJGFLNY2WupwdYpqR7+Ra4Ji2YewykP8l+xMmvmXBYNdcPhPkwLRjmcjrUc5KEyj9vTgJAEKgFtmosReyKVAPirV90\/6fUYqvREkf2wt01dU6wd0\/vi+58GwEOm0gxFnjZJG6TMXtsiVyA5VDF7bzEoQzlQ28JrWiUl3i4+NUN\/yk4ignLl1W+iOFL9xF7KrGO0alW6Bw25GGzHiI6Oz8dcXVleZMyfY10m9EfdKT7Xx3mi9YA4epA3grlya9ZNathTanrN9y+qqnRKQNGDgyMnjzs\/xiKL\/tissV+Wovtof\/r9NZs5Q0LEQ\/rvzVIyDzoKOvnRwXRDfoF2fHwNBX50AcILEXKRdEeoZoDvTS7Vlckkr81HOd908jjc7hfIGN1U7+\/z6qLxNeoxZvvtT54Gl3MrbhyymJT4htdoa2jto1sCLbqqtUPXU12u5l+vSu2nMoqBRJfqB8J5cV6NhK9Mf0lk3Uq9TDDixdw4QJtYGovbaVd1Lftmc++ZQwAkoadfLBGW9h2plGVgr2N+WKLLri+vMkrOo7YCMEIojSoLktD91ToDuhJ7\/n132prHViikAnK9iI7gbXmDpgpPrlWIKSdKBAP1u8CncvlHaUNBjHsRJbTJJEcEJJ\/Nyxn9abaQw3+LPdeEuPnlDiW3Uhcyo2Ys1Q88\/eLpaJfeaLPRK9KukoYeMmjoDLR70WGhezm+CdednzY5fNHsAjdz71aEFEdIxyRdrVNCoYWdPl7L5H7HdV3VjtA36ygoEzYkzxxdY\/v3F0SfKP\/oD8qR6oyuFyNbJZn5MxAhCZg6AF1WeJu72vxihbltpuQkT3eLFOg4Q5AyicAiW4qWnjT6Qcs3oR1CqhgIc0CA3t9kzM0NOkP8lQbwbxunHJaD1j0Cj0RTgV9ydmUe5n8wYmgmspS4KYY9X\/SEI8d5smeFCvFBJh4s\/VEGpsGaOlzx9gc7pO4PiKCAdXMiBZKmZCNsEc3gE2kt21\/hrrfRgbtEIoDPil73sa4XsYpBpqQPciqPDRFmv8zFY6OTLHLAub7JCOfmQchYLGuidmwLBpKe\/mi\/V02c8HkpUk7YAW0kAQlS1eXcx5ZB4k3U4LMG6p4R7072IsFJTb7UvAlOKqLni8IMA+IFY0pd4Jz267cEr0DKHoyt0QSp3SoEZx7yJ8oX7hvxbGWjrHGEpMilcE5R3X\/6j9f+nVq1ZsbqGMKK2PKlx+bIlhzWqHRofJvUXDLVGri0IhsDi3THyLVH62FkMZxJbSZW9cLaSoyBkxS8PsDmw4u1mjflQxvK6NqZ6wnmudjny0x\/XgBA0h0VOhxXGPGUuIzqAptDTvpUUpkFMtt3LkmQLKfyrd+SHBeCAP6YOlSNUPdZbMisrENn2T6yxQ5Ix0+X1Vpgg0Ve+iq1P9QfcTjy1pm2bem4THCim6sEX5RRNU7g038oS\/S6Z8FoM2s6TYLof1z22JCgKiUR8lF\/93DbfLNNXcJwUr8SB22S2ZPDtDAulvjddtExeaPtu\/2XBq5X4G5fHIR7O9\/zv7Gburf\/VMD\/nFVz+Ie+ew5r9NcGvJpW++Bypq2ie6raWLVYxEaLnmauy9disuLQ6R2w1ygr3yN5WBm78uUiPWFcdPfo1EWPfvZbLZ2EPpt+CAxE0rPmw+zj7Vg+5K0ODS9fmb6qGelnv5P\/BZNM8OdeHnTfayVWt+B68gUBFNDtYZ2WtUb8R3h7sBsUdEcvqHqCidBYa7HFda9IbSQvdj\/m4XRfVZ6Dpz4umzqN2HeR1kJce6wMkGn2RPfS+qqRU5s5dhRWQUwcFFj7RNezjg+ngdjegzTqIM4E0vaN\/rjEVHQa7kfuG2AGUcHen8Y9uyyvjcdtBh7bp2iS5n6rXdkSadsdyvyrXQgMaD3lOdfGc7frAh3fFFfnxDnxlJLXd+uVeknSa3KWq+F385QU\/1\/c47cCdjlsyWmFUnjAN4PgtZnpSjo+Fsg2Rga9zoOIjgNKvcXNa71r\/EmE4D+sR7wvwhfMv\/YvXQIcTZ33M7hU0Yc9XpUyeuB+1GuhJrLUHEZo6Z4nM7oR\/6mQX6dBA\/M5A01UmvvOINkusYWaLu3MPY4vpZDQCnO3hxdo5sy+hjEiFIT9Wue8cfuPBn+3PLUp8h31GD+xQEPSqRvFNCyejxUjD1Mdlsite5bpOfZz6GyK8eoTm50zwmPLvjt8j3JO9ASFz+A2b\/KYEWicREqHaSl32LM0LpWnGxKW0kzg8geWLAy+NV3GsFRFsjPq3AHvnzDxBonlW3qLju4jTOHK\/sAkjovbVIWgpQaufxqenAh9lCsCSv0z4voNLyS80KFwkpa53DfNbDhL9T0L74AoBn3ke\/MecB5eHhapz2A9HlZFCtU8UjJeaZuhC5+TPWtli6idr2WlvZ7QiRVY7qWN2iF3Y3hbQF0GtIZSKWga6C\/BrYS3QBHSkD2Fr6hM0KvQaounGGfJ8StkwbeD2kWxhW06unvoPqdRB26RdlhGKhOoBkRMMZOlD1uoaD+VkLeRi4mDDxpTTNbMKBymM9hoQKTqxH\/c91nygvAZhcglWVG7CMrqQAjmdmopnxI+yyDI3mFDGa5w2ZHPsgxio74VuZk6PACEk0lsAp9SI8g7p4mBchugPlV29iieC3vokY7SOpB569wf8ylhDwiIYIWq4yzGwEf6Ah8DJV1E5tt6uQQ5ZLBf2z5WPMF1+0SUTufL0ey\/1XzBnATYJ0m4iSDxt6gQetY2WOmL89+XzUs1MGtOJCFO14c6p8gWZfBamdv8ZCil1iF8dCnPHTZYCHC9FPkQ1f3x01RcpYB+9VG\/whzf4uJjJq1EhzL+ikzjrg7H8U5ylic\/i+rJE1or+\/Od5vol1466XrEiDNCLxAXHtiOMa5lmCShWEaMmM0OE8k1kyOszfCxrihSJ+BWjN8L9ZZtg2OgenbDGGTtv6uk\/gwvNVeJi0iXC2d3TP7ZLES9c5hwtOnPCtWj3DSe6n1PJJEif9JUxLiT9nmb8tLBEzQrIc9h8MWxr4CCVNeFP3hfTJziBC5fmitZQsBdSPkA6MO1wb1lrdMBmkTdZQDRcCt+EwxoAsH2jAoKKXyuUW7shZwgGt8s88qqiqZKV9pGbP+UAT7FKhvcRxmbjepUiatNs5zArOQvUoTzKgw8Kl1FZSUkm6q3CGg1iNcPvNYvoWy5iiWiiENjqUZOtlier7oK4yHeFzUXVUge2qKJ75MsvYOLztkXKd35sBv6L2PmX4tri9WNtJyYWQL7x7c0opbWiuAO1NUFsleQktmoY2s7Q4VBK8QaEHlAM9v8NNyY5ceHrxIBwqK4B2oZIds6GmwmaDt3S8rXj2Et0tljiUstchjgjiCmQZK46xeHFBlKe+JdfbO52fLw20iH1WT6FwPbTBUA230MqD8xM+dvYUtH7wyTb0M7DaZiuqsfFwl2KE5jp4UAvInXpNT6IIrAzuEQJqW6C\/EQzJ6k2Bjn+aXfOKFc74At5AQEN0SffmqER4lmzMv5uaVqYh3VJcSbkbNy4Yqfe1mKuI3qfwHP93smZx3tTISbjE8Q8ZD0hy8DInyDYC+vFGgw\/5f1focnNBNjMzzGBxvWvaZ4xXqC7TP9kP5jj6ns+Yq63gu7jY1IrNNB8t2UAR3EgC8HntOiWTvxZHH+BBrZRGEUOjp1lMil0n5tQAEwGLYMIk9g2f3KSC\/qhL1Xpc7l8X9vkUtNpvqo56VqIPYsF2pSR+yMWe2gtrJ5VYrhlXXSvVuB1cJllm0WNxJ79sN29cR0CycHxNUEUtKCRWhnkKvr\/knfjqPYNnHXOy6XOR99Kq7PWeXiYB3Gh2ns6L1OoJkr4xFlVC0R61GrddaWARJ912pCDe9MWz4efsj2c+xXCfEZytLyG1YPZli6RkAx2s31BEhjKkyP6QfqfensH0KorTafbV4R4B9HXHh\/40GFXr3qPutqNf9Ho\/Gyl5LelhgFxxQ8rXuAKQo4tAk9AB2p3Nh1x35z5ZNhBB2IEVFDF3p4eTnfMuKvaxL+GlzJoOga75BsRagRTC7Xq4GOaJpz\/yA8uv3EDYORFvTUYyuTdRkboBDZkX+g1FBuhdLak0mCnIscIJ5cF6FIlHnF3lPqlExoVvxFo6WAKPMF8VqNtVZNzvtQRp67q69HNCtJA2YwLPMFIvosBoNezEKbPmkBUp37nhq37wAnCOPFXfklmdmCSV1zt77S8a2LiK++zH3qQ1RpJkb7yNGMeN1dtU0clPWpwxpkLq1fwsXnm00IokRUUe+eQvG6gNzxVmAVHudXUZ3JjvWl+BL6QviDr4+SEGnfVzVWugwQ3mt1s6EVKhJvvG08X0qOInW28WOZ2FKBTsHtwWTKHCHvOzkWaKaUYb9hj3vIz8=","iv":"6a492f989e332ed8ef1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