Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
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