
Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
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","iv":"7ae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