Retail
October 5, 2020
Tmall’s virtual model Aimée endorsed Prada’s Spring 2020 collection in a series of popup posters. Image credits: Tmall, Prada
By Sarah Ramirez
NEW YORK – With an audience of about 900 million, Alibaba’s Tmall Luxury Pavilion has become indispensible for high-end brands hoping to reach Chinese affluents — but the platform’s appeal goes beyond its audience.
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","iv":"5e5f56073a60e9f026a0b685c5e68cda","s":"1cce8bcc2955ed20"}
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