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April 19, 2024
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Retail

How Tmall continues to empower luxury brands in China

October 5, 2020

Tmall’s virtual model Aimée endorsed Prada’s Spring 2020 collection in a series of popup posters. Image credits: Tmall, Prada Tmall’s virtual model Aimée endorsed Prada’s Spring 2020 collection in a series of popup posters. Image credits: Tmall, Prada

 

By Sarah Ramirez

NEW YORK – With an audience of about 900 million, Alibaba’s Tmall Luxury Pavilion has become indispensible for high-end brands hoping to reach Chinese affluents — but the platform’s appeal goes beyond its audience.

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  1. LVMH revenues dip 2pc in Q1
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  3. Africa's millionaire population to jump 65pc by 2033: Henley & Partners
  4. Volato ups personalization factor with integrated app
  5. Espresso colors latest product, pop-up from Rimowa
  6. Audemars Piguet collaborates with American singer John Mayer
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. How Four Seasons used technology to navigate COVID and elevate travel
  9. LVMH launches 22 Montaigne Entertainment
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