Retail
October 5, 2020
Tmall’s virtual model Aimée endorsed Prada’s Spring 2020 collection in a series of popup posters. Image credits: Tmall, Prada
By Sarah Ramirez
NEW YORK – With an audience of about 900 million, Alibaba’s Tmall Luxury Pavilion has become indispensible for high-end brands hoping to reach Chinese affluents — but the platform’s appeal goes beyond its audience.
{"ct":"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","iv":"f554e2f1574b3aee14dd83e73d0dcfc6","s":"8d300fd159cdd173"}
Share your thoughts. Click here