Mobile
November 7, 2011
By Kayla Hutzler
High-end electronics company Bang & Olufsen is now using QR codes in its print, out-of-home and direct mail pieces to give techy, on-the-go consumers a deeper brand experience.
{"ct":"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","iv":"fe5e87fe73b5206ec9bf7c2ccd890b3c","s":"eb318241f161ebc4"}
Share your thoughts. Click here