Mobile
November 7, 2011
By Kayla Hutzler
High-end electronics company Bang & Olufsen is now using QR codes in its print, out-of-home and direct mail pieces to give techy, on-the-go consumers a deeper brand experience.
{"ct":"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","iv":"a8ee2d7383713a732e2badf93652b030","s":"c54f0c114a42879f"}
Share your thoughts. Click here