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Mobile

Bang & Olufsen looks to deepen consumer engagement with QR codes

November 7, 2011

 

By Kayla Hutzler

High-end electronics company Bang & Olufsen is now using QR codes in its print, out-of-home and direct mail pieces to give techy, on-the-go consumers a deeper brand experience.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
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