Marketing
October 27, 2020
Brands will have to continue balancing safety measures and customer experiences in 2021. Image credit: Four Seasons
By Ellen Kelleher
The global pandemic will continue upending customer experiences into 2021 and brands should be responsive to this fact, according to a new Forrester report.
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","iv":"d338368d1ccfce17233f607c9df5038a","s":"b4d90216795fa7e3"}
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