Marketing
October 27, 2020
Brands will have to continue balancing safety measures and customer experiences in 2021. Image credit: Four Seasons
By Ellen Kelleher
The global pandemic will continue upending customer experiences into 2021 and brands should be responsive to this fact, according to a new Forrester report.
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","iv":"3cae29ea75a6352576706aab52d57487","s":"126b3d46dbd5d749"}
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