Research
December 8, 2020
McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Image credit: Chanel
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iSeEFAPRqkH0SkWzNiO35f\/elt7RqU8po0Md3fgzSZOi3Izb1QXl3nEr7\/2R4z0rA3OFuREgmIHqxDhwAhkwRLgj9Fdi5RmiL6SkDrMei9sjVOMze2l6lVVYNL4CQJ36nqab\/+g+C7NumbvHlFvwEab19PauhBD7rJhysCvKC5\/Su2f5+5K9QHwygDdIYbioI9tNiY8\/uWJjhqtT34cBaxKql\/\/TrGBMsytPcs7IJU2rXdTQa2Bn1O6xlOwCXTnuEAbRyMFn2guVRpp0uyhXgLAJ0C0k2vhlNsGh0\/0yxLGeAo\/4TedvH1H7PzE1msVTPmiDSkpxof+yAhrMX2rwn8PJscVmT2txpFtVdpcU1mxqktz\/EnH\/M9rpArHaz+aVtELexq5Xn1EyaCH4N9GaG73XozVgzvkMpbuZ7flXIHdrDzdq3Rqlz3Eyqchh2\/4pgXl5k0GBfuRVl4RkCtUeinHM3MPpDmrHhiVtKUoTm1NRZvao4mE8BenM8zVYouSs7JVY5wIBxXXvOknSdbbCcRihUgm0+drWqbe1VTKwVwHiwjFL23EXaYBMbk4U3xaps52tUc78bqP6QJG7904RKIL4d8TVT2Yyvj55jMqsRazrUE9eaF7tNpKmxyfzT6eKcIOZf62kuSLjW9MtVID4kB8SG3FZ50v1TzsiHzRHKEEmCLMU1fU6HnD5+2FNxXOWctPw36ONNrnh5xsTktsMlV\/eMuG9+UG4h66krtRENIMYqYP4OtbAqt0xJ7CoVS70IEF3rmNNuJitf5gtIgBwgPZAtg0WP++\/K3eb0BcUt0adPkaLk4lf4pJu4ysux+3YR9vsFBKBzWx3n05AricDCahVCKPatg7qD8pbXpUNAKgl2+OD+1vaEaIbSXSfNMqFRMW3ElV2TrwfS5E3IqHnsVcnq66OfZyp6vlMH7MOAnFLqgl8SFVo1v3Lv67KWuv33kbMnF+EzO7URFL1FCuRkN92YKLSVyhvsGt3PWiCbk30AJLekwqEAv8pSC7gV8nzWkDyA6iNdKB1udlR1OfYGPXEMH\/TnzfD3BmRdyc+F9xsbDgilheDrEZOk93lTgTSewbAm2k3\/AcHDjKNYSnaCVZXHUQPRNfRo9JXl+f3SWIIKMALoiuOkuskIEnBXkCjmp21ZvM73d6leWB\/mnCuOw336jV0GymsGGz3jvLSApisMdO3MC9Dd7qpGKLotuuldsqxqTF7eM\/6E4TGt19i6ylj7chIvrQeggWDY2TgJ3A6zQHNDYD\/3bXPQv0TFBYT4nKztNlPPjypc4zzURgXtxwIsG7J+ipKipk9ootB9zpHo\/Cf7xriqSGULgDyrWheOp9B6EM7I23O\/hMo\/y78EWjea4DvKUwp\/yaAXMM4m1pq0bUB1rzBNsdJJqNjGIR8ncibl4yACJUasChykb1WBTBvUNuBtJAMHrIs5ix19HLGOvr+uxrAiTkk9\/mGiiKW94vijaDuW\/Cz1DVbt+Vktp2HPXa5+gXOrOlfGFSDgS9vkasgR9eUJhufdDOZzrkrmcXRiIR4UpEdNnELYg3Qibq6Nb2KbHIlItKVO7K387QfNbKSqnv8PjSqzKI+L+GnA8EG4i\/RSem5dsklcimwgbLbhRQck7lobvNyCvh7nMMVSdmEqBa9AL0iue9rvZn3ZtPcQvzK7I7SLLebvup40lRwiuVP75HUaxKd\/HHsWjs8W2AIMf91eRokPoZNRzZa\/FaWk2sMcF5ijUUSC3AAFHb4jXpTQhwu3O2jzeMmpWNjGEmMvObRW4JukV75FjVwynlje6pwzriAkTJS9YeKd3J9tqcqYA9yabTXZ\/YUYwgW9GyYTxbY3hm7nydeWwJgn2gso7tKoa\/HCxvmIYAY+U0HGHdWpC8g1DzrJoLCzZIBcelS+5H2IfESSHWV3GKXgk4c9MK6DwOxZzHuMlEkf++jwEwholJKGm\/3h4DskV715fzNAFIaDEjsE\/IjGR+b1H84i9McImdLO4guzAEmQsEcXBs9vti2W1veosT8+vz5AenQD8scFg3F6A3pHhIW6+D6n7IHNe2AlcF2TAHZnzzOw8FV77F0a+ZQwVS9uMh2TKMEzfjetGeMWj7BjCj4ezaX7X\/Tm8sTeXT3Md8qqPAGvqy7z\/XB1TSQxpZ45vDJQIsyYzse3TnMUbm9tMhqOMpKHcTmMKLm0CZ7++UbdzMTdFznB2hqOpwJsCvVfxw3WSiI\/tA8m+8kw7uN3YOEEFJExz9cSev4uBhS1\/\/x0QcyTEI+FwwIM+SsncxDWXSPyHuhlooZzCcPdrS+dIklUxR1ARco3sj6KI28BVHLR\/Mleesh86JUmtD8YdzoYwq0nCBlZTd7Q0iopwY\/Y7zjArI\/pt3W4jHjvTmLqC1\/P\/qnZzVnOPUui4HTubdYgm3ALNOluebH\/EBDEyf2uf0dIVEu9PckmxS9uPmkgmwexbr+LiA5My5hN0DOZEFYBRzhfTyv0Dd8oZJeG+3DY63+EAi0VUBGq07\/MaAdKKTfL33U7Sg15BAZwD\/21unTrVLcFkUachpnqor2bhzotl111UlJEUt5vq3eBnS9IfAne0UUgoFmt8Or1vUphIqBwOTHxjTglUQCsx+31oHFt+tPojIGcFIVC8xhJEDhycUAOfJFRipJGrNYGsR3KaBsaTjfLOGuhtxZOUKVngXFARgL0Q0uaK8pYWU7V+vDvLT9thBBGXzNAMIyILOD8t4sbi2Z5+jAQizfP8R1y3MrEcNgB7jRNye9ZaOV4L8+\/RTZjLpu7X3QLh1QjawHKjtssBvTCOlvuZXfftEYyzqr2+vl1ZvxV80rNLdUkgR8Ea7EkPlOTG7+k0zxgGvWFfQIyW9Mq7h+nJmN9Bl3iNKaPmmHkgs\/QwoIs\/bbIfCtjLi\/0uGLDWMk2uQDjPGUscSZWYPNxc8dksXjIt0rQL5a4G2HqVDIPjDIuZDj7oCCBUOoE08wkC+DzoduyM\/FTPT0eBKuspJXzL9SgZvlIoi8ZgcUM8B50ZR6S6qzgijDj8M\/Pd5eZH0+XfETobnAyXmx7doW1SZ6OyGQNWC3EBNlZNByNiKwjRuVgnvBP6gC9689NtfUVRBWlGKb\/9OeQz0BrRva23GDxtGPe7enrFeZ+iA0QAcR7Znz5XlwndeSjiSDnywDEh0LfskaAD2jVjKuCmEhGy+ERkBl2PTSFBFyi6AwbkiLWrtFzyhhdHhXu4ga7pgCzA1OckezaTTcakpQtzkpjZwLHM6KEVnX2uJbdbUhlT7oUBgccZl9JedLbZpHgQNURJ5W95IgRLa2m4j97VgMPhp72gHyzgE4m5xq9f\/FoqR0RXssWk3yvh2CBhaHrdO7gm9nCzEuV+iiKJhjYwV8frC9pyK5J+VeFC+OGudhdx2baEzZTicvzvZ56VZyUWowBuQgzZe\/57eCXTtVu4Xd+MnxaJOW3SQBhF+YeE4qExtFN7t66UT2ATTFgXzc3bUxx5c1dPWah7yZ9\/yvXXZjg+Ka8coUcb85jUMfea2tcR03vMjS4\/Z4nHV3S7kgVu71KVcPBHxEs6h1t7f\/BFwtk1xupGHmdkRw1StJJTaX02vQLnquXIa2KzoC47C10jGRJibifBAhGKVtU0NUaDaJB8K07tqRavNbq54yqjpkZTu5MRfdmtXuf0QLaBlVW0p\/zGDOGx9T3XZYgEDsWS1qhgYIn+mOc3\/F0\/ftY\/npV+lNi89PqUqMHxTmx1K6zEAxpCuGxAonzbkB9Qw1w6N7XJ2Vzhru7Bh9U9\/ckLXFnkROl\/FHel9ejjqk\/7OdzxXMCf\/e+bDPQpGWZI4YTWnPGuCpdpiGcukF2+QYjCL+yjz2VIBwQIm2XxGYRBc1Nw\/XyvJMV8pQ7qN4phnjIhXVNRpS+8kbHK89I17xGn2E3u+SdlZhQOb6mVE37Wz0qk05a+5oDcKhblKwBmMrdrRhhFD9tsgikCah4i4bPvraLoERlshC33FKifpsfjDFeMvYvvvf9KnEHNZ13xPQeXrq+DKCHDTLSavFcRJDwYtP8ffZObVZB2rRQPMxV4d1cTYiIfiYdJFUjcLekImnm\/sTQUurDCQa40PX+xXvcsJVCDCpcIg4AzebWr9\/EEXeIM1g6mo1I0wLG+w4iQ3EiLZV7pPYg+G+zwiZvgeTEgw9xskB2VbvAt840RnpQIKptZ2Upu3ByjlgowSJPl\/ffRi5F\/hvtOu9SNw9n+fUBormwpg5qSgL3V3iMckrlhDWIHxsyAIMMFAZ73ayBB+Dk8ANzkXE+varJMM0GNJmjVpFah9tIzG2dHrID4He+l+9EPCWzguNQocmEUU5Kf9wlVOLusXr5nWeuGdEclMA4IUsCpHmGUOZV1wVTV5n0wVX8XTJHUtIS1Krf6XUkX2bRIVZdHmPDirEVrmUTxUVt5scuGsDWzUuj2ngY1S041sh8grIw==","iv":"eb4a54bd44bdd1903c1a99061642ad7c","s":"3a52306834749b36"}
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