Research
December 8, 2020
McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Image credit: Chanel
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","iv":"8a0eb94b04fb942704b39e3ce2bea426","s":"9c2f2e7cd7640f76"}
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