Research
December 8, 2020
McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Image credit: Chanel
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","iv":"d03672ef21684396999b3ac19858a412","s":"490d2ec136afe8ec"}
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