Research
December 8, 2020
McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Image credit: Chanel
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","iv":"28e50fd2b958aa4e5f156865e3852c7c","s":"ca7340ad49f08fe6"}
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