Research
December 8, 2020
McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Image credit: Chanel
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pyxF2B0JnKFQnJpFLA\/6brW7CXrJnqNSPa+mIxXh27oCPEJ8QIrNgePrdYs0fXSkVjTY0x3HtZrxd5cpOPcErVZ6ZHLUzPqdeFH4iuA5bnijk1VxtLfUzoN\/39m+xcvuOD+UB09puXfDHf2vfwo3cRjmzA0T8cBFEcCUvs6zqc9XswThkProwRNDvxgzDXD6LYsmT0zIc0ydFVL2lKlUswu2BQ\/2lUchLqZuHpVaOi40GyzNj4nMqOngDg3ouA0BPGIlcmRPSt2YQiMBjjpSun3d+BMzpJ6xVec9lnd5G86WH1nJ5FrhSeiCdVqgb0blT4dqVEY+TZ\/CTeJPwazy5k7NuwO2hHlAxDN+DGMdAhCAN44FA+QGKyEgN9JxL\/hBosAWJWJNv4K7dD0ifEI1FuZZ+s6KW80AxWZAvhBnKBNTuefepvzAeDsBNMAH6zYFN88K+6ilqiCI7GXS2cIRYJhOi+LmNbOcKBlBSQI+WrSF18MI8vLvlEhzHuoqSCxOUVy3tXw5bomAwrL5qnIuB7I14atqqPAO\/tFSseEDYXUZRh5lPRG+8izTfbdG5c6Gdl+\/QcthkU6LdjqkobgSPCcSL7\/HDzqXPbuAg+HvbEsHA6LCfDr1uEvAQtjCG+lSe2Ue6bNmeK\/X9qQvsUrxWYyzQwzwx8aXISE8LQ9SGLIQsGl\/MGiGtyjd\/uYb6a3tJuAz\/f22YOK4oaEQOX6ClTyseFI2e008q5autXAY+FBp7q4mnJT+WhZiJEKe9gmBCww0OQDO2HmnGe+23NA5zc65lpgCnG8h5r7zTMDn9MlhBNLxn+yfiUvTMWm9qQCyxlUogq59bD\/K017+R+a8y56Ly0vkEfNfKbjN9gd5FCw75qcSiOSPUod15oI6YQoAm9r\/XlzhtHZDNOVXx1o2rEsXe7bkmlfP\/uIRXtUINTgF5e+UhoaIpGr1iZ3z6mGksId4XfF9IgsQM\/UdJOqoFPtx1Z+5tCfGH+tI8zdDcbtvpm7TzVt6LB5fK3aW04NppDsM8nnn3RXnBvITxkMhap+\/Mm+LW1GGohGSJx6crBTKwlDKqkJK+fGI8myVkCronuVWTU+2aoKoDYM5QXf53hu+MfhglzzF3xNugDF7t226TWEExHRHGKn1vcuIIs1DBur6SImGTItjrHAtNVXNqJhHJU18EfkeOJzi4bMSvepivEo\/yqMwMb30TBknTm\/zkP3UhPyUCBQ9tej4h9D9GZuZvPSEkl586eQr5wB4Z8kg3zK3DzzTojCxIuUNiJPy2VbD6wgpJe10xeNNh6OR2+LZUEaZ8SXkws38528sVZlmfrkUCIzFkjY1iv3A+ObYYFyCQ6MzmSLXutvbTFZ7VteK2vatPpP3dBXB4l6SxzyKECiKd\/Tj0JlWGW4yvVeN11efysp9Xi2J9MSr7n+UuhsgYcbKKVtz+B4lolCDj7+bmj2\/dXCptJXaNS+Hi5PodD+S12X7tTout1eP9Ya6vwknMP2EiiABN2rftbODBCursxJm6+iSfKwjRnWSJcBnquEIwx8ARdM9q8U\/5qZ5xOxIzgM8rLWV6+ogLA+u60K\/jJil7\/b6baPklWcI0FG3yCB7YsRAkppK5KzYTXCiFLQ6lvM+hk2Fz68cGNXR+TDvUwWEiNC\/EYZ6W0RJz3p0+b4NEGHfZ4Uf4ZBeaomWe2jRsT9SUfyrF7++2smIGmN1rygNYf1SPfVHdP3ECn2hrVS1Wpm7UjdavE7pVAxS9kSAHF\/Hr5W5FG21xdHZ1ci4ah2uiRwUp7ZuJ7Bcj5LFkUU9ponY0HO4t+K+i46vatlGKGDME46+PnLphP5O5PAaFCXNluvM7ALcJtXITYlWvM68exK7T0R6\/hPxXmgktmz7e4rVE7HHj79euiOIDWE0Ze7dV+GOnycG4TM7zQQKmnPcnfw09Rvhab6JWu0oStcUcQThs3Jog5fFDf9\/WphV+dvxf3rMr9sCw5xwQ+C8kqvF3QXHgLaUFdqJ15HAW8ZA4LniXN+S0zzMDEvQV2hMOOC\/TjQVkmlT8ESGk56Wj+hXDKWa44ih4SNCsobXel7Lf23pny4wIpgNhsGVx+ywIa4U0NT\/HNZ5HY5bIuE2ttCIizp3Gl3+P9aJlsd5P1fmD3QWVPUotllXomT03eZm4kALZPaBfmeWiAQfLe62VmzK2wkFCeYNX1DZPnJejat09GafCWuf2wjpG7fvgPZPF8ED2GZNDlal0nGN3TJjXALa2CP3i8kFGEywikt9knZqu0e\/Yi\/WnYT\/KNMZdj8wpXdp04wknju\/zN4DJDOe+dMoXCpKZjLjlpbIYmEnpXM8BgSzXcKTVkmhfuj1KWfErZ5ugAjFSpcmN6d1ZPED6cB22mpG6k5aBfssct7ViMngaspv3NJxvRmJ84jIeG20q1g7Vj9sbHDHtfp6i6Q+b\/ebvY2zB3u60s7fMn5hy+kgdVZ3\/byx08oZ9+Gbf83gzTLQ\/0mN2jGWFIMbkirUrCSQqQRwYt9BJ2ftUMznXBak6hssMIBW5Mbxsr9HdPgxPVJeLLmdBdZFdfQTA4ieHSvDuqc8hdnCYhScQm4lnZTFBA5uMfU3OWaHmFV3KFY\/Ios6TYCJGaRF1owTraYpoum41wAR9qyW+GpDcSeY0IuiFvzPRvV7NuW8vAXGkVEQA0zecXuYaCt6zhUyV5WFYs+ciOO7W9L9yJUCMZbNyqm0yBXIhr130yxuNrv+qX\/Q3+UMaiTpwK2n0v7iqClQULBjJTJZyj0JkyiqTFg8HwGczF3c\/xQhfESjXwfDfjxaqMr7J5vfd596Wx6djIIxXAe6iijL8nhh11LotMu73XidnEq0Ho1BMHMVmoCEWUQURXq7e7RQ3RTbi6wif5Vjh8IZN7wMzEPO7ufibmCLllN8HBOk\/Wv10W3cVBgG8nV9mwopYTX++FIVcjBpFd76cPBVxQpL7IIargeEej7QRccvyIXGBEp+4bGIGX44ygNrjEzIemVCR\/5QKHgaj3BpfpcnJ+FybLT3\/INfxaiWyEAyepXOSX55gkXBiofRBwA1S1P4\/C8uUv6NM6L8Qnk3eMylgtOtbucQFv\/2JzGVd+F+KUWdj5b7JOjqDWkXXJ+A\/3EMxJMYpOX\/OBnuccsR0sJUn0EfmheLFa1K5VhCAVJ8bSLRuGKRDqI3dU1lfoHD69MKuJ6pVqIIhfPmcte2SV1xpEWEfS6yLXuiLVw7kPTjXOdp0E27J0uIj1at71Tvai03nDNwgm5Ky\/8wcBKcxAMm25XkalRrb9kqPVAdTboAWuoDiuQlT9VaDZ55PBjF5K5ZktUJv3a7qkMFxAEUi5dWQ68P4v\/xOgRNSpgEm5oyLsfTK2u5ETuh7v7mhyp1cC9JN4GZkjRa3vHGY+2L4mYh8FAQtcKFee+k\/dDfQ1MgijQVbbgzwGUkOo2aYnATzTOT6+qZ6A25McauLSKCZj\/LV+cyLk2AxLK0dS4PIpFaj5xVKYiwR4D32xD3cKcgVXsIgVvLoxHrhjmhrqOTGtAy5Sy+dtmch6djxd6VuGLrdaD2GfkhGUug6jW\/b+4crJ95IXU0Jn8usaVkxKum3DTWi4VUAt8cFcUNWVhJHLn3e00z9MWHvZlJG11TYmPryBiO1rQ235iWRKD9mB6vwVLRZiZSUDSHIncFBgAm3ANqJuZilUj0SmmIMqXS1iPU8MFNYQ\/4FehC7B5ztYWqgOwge1P+69OAGxXCHZxxQ7BtVvd\/hqrJVjyAFgXUlp6eFObe9O6iQZRH7qtRN3Mj57tI9+s5BAZeS65METbWGIxo6Ey74CfehHukuX1rYlaMUvl5s4WrA+4nnUinBCU+E4fRsDCU+\/smEKlDee7NRihPhC7K5nt556XaLOSOM6x4DdUVMl4EOgPMfoAIHEl6ECMBPjSBrO1j5JmuTDPe2fBgAUjnA7g4sikOZaXMpdddJKrx+gYe4Sq6pHS4ICd+4a3NdtXhIspUohBd9uu0+C47CVVFohATwF86CythHnJC6OveU\/YeFw0DCmJxs038wXSRi4i4BIssb1WinSJJP6IIHVJwKByzMX1dx5DTKZMsGhtuHbckSZIZTQzY8wSemioBrVeEMnNfUlMikWJdYku\/3wkGviIZzMcsKeZagzajzMdKWxy8PciRcLFnnfLUpbdldQ741AuEE5jSfK3kLaV3\/N\/JiO4Ka++1gC5H5\/WBaUv+PJi9rdWgWKFiXgLzKjN5sXdhjovgW4+huI5peb8BOF+bpG2reblQAMqUtvkUSHkLmNKFrPpFyLjr60E7QIlkqS8J8dKX2y3AtPbmm8TqcQ52WckphzMsD3hRgF02wXOczk6oQO7pKFIw72sEMH7xWgoc3LzExcJwZi99RjM4FVhjRO+4H4dT\/Sibg3OSkN6Uo7wD4higsgdoiqeRH6fjWT5OLZAUx0nIguaHlhbrWOA==","iv":"1f2d30a3310e0acb33e565c8dd4717ce","s":"0e2e48b16c2286d7"}
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