Research
December 8, 2020
McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Image credit: Chanel
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","iv":"9112bd3b6572ee6431c707e661363887","s":"9f534d5db3676466"}
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