Marketing
December 16, 2020
Consumers' views vary widely from one country to the next. Image courtesy of Vestiaire Collective
By Ellen Kelleher
Brands must deliver country-specific approaches to meet shifting demand for luxury goods around the world, as the attitudes of consumers are still localized and vary significantly between East and West.
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","iv":"80ea2924bb2922423004959583411afd","s":"35f7ba4e3f566c4c"}
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