Marketing
December 16, 2020
Consumers' views vary widely from one country to the next. Image courtesy of Vestiaire Collective
By Ellen Kelleher
Brands must deliver country-specific approaches to meet shifting demand for luxury goods around the world, as the attitudes of consumers are still localized and vary significantly between East and West.
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","iv":"ad2a55d7b0f552ebafcd87d261d8a98f","s":"86a72abd24d02eb0"}
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