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June 25, 2021
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Marketing

Luxury brands should tailor marketing techniques around the world: BCG

December 16, 2020

Vestiaire Collective's Vintage Mania campaign that recognizes the vintage fashion trend among millennial and Gen Z consumers. Image courtesy of Vestiaire Collective Consumers' views vary widely from one country to the next. Image courtesy of Vestiaire Collective

 

By Ellen Kelleher

Brands must deliver country-specific approaches to meet shifting demand for luxury goods around the world, as the attitudes of consumers are still localized and vary significantly between East and West.

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  1. Marriott inspires in global, multichannel Bonvoy campaign
  2. Day’s wrap: Louis Vuitton, Dior, Maserati, Rémy Martin and Craft Irish Whiskey Co.
  3. Dior, Chanel, PVH Corp., Rolls-Royce and space travel
  4. Bleu de Chanel dives deep with new campaign
  5. Louis Vuitton, Dior, Maserati, Rémy Martin and Craft Irish Whiskey Co.
  6. How can brands leverage WeChat to build DTC ecommerce in China?
  7. Louis Vuitton, Virgil Abloh pledge $380K to UNICEF programs
  8. Maserati taps “godfather of street culture” for special edition vehicles
  9. Where are bricks-and-mortar and online retail headed?
  10. Mandarin Oriental reflects escapist, encouraging ethos with podcast series
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