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Sep. 20, 2021
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Marketing

Luxury brands should tailor marketing techniques around the world: BCG

December 16, 2020

Vestiaire Collective's Vintage Mania campaign that recognizes the vintage fashion trend among millennial and Gen Z consumers. Image courtesy of Vestiaire Collective Consumers' views vary widely from one country to the next. Image courtesy of Vestiaire Collective

 

By Ellen Kelleher

Brands must deliver country-specific approaches to meet shifting demand for luxury goods around the world, as the attitudes of consumers are still localized and vary significantly between East and West.

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  1. Farfetch outlines ESG goals, reflects on 2020 achievements
  2. Moët & Chandon taps Roger Federer for introspective film series
  3. Audi offers vision of progress in Janelle Monáe campaign
  4. Louis Vuitton celebrates creativity in colorful campaign
  5. LVMH, Four Seasons, Sotheby's and The Avenue
  6. Louis XIII gets a taste of gamification with immersive experience
  7. Bleu de Chanel dives deep with new campaign
  8. Dior reinvigorates Miss Dior with latest floral romance
  9. IAC hosts 23rd Annual Conference on the Arts & Crafts Movement Chicago & Environs Sept. 23-26
  10. Lexus thrills with racing documentary, competition
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