Marketing
December 16, 2020
Consumers' views vary widely from one country to the next. Image courtesy of Vestiaire Collective
By Ellen Kelleher
Brands must deliver country-specific approaches to meet shifting demand for luxury goods around the world, as the attitudes of consumers are still localized and vary significantly between East and West.
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","iv":"c9efd96788ca471a6b02cbc76042a211","s":"edb5440cf37a8d9d"}
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