Marketing
December 16, 2020
Consumers' views vary widely from one country to the next. Image courtesy of Vestiaire Collective
By Ellen Kelleher
Brands must deliver country-specific approaches to meet shifting demand for luxury goods around the world, as the attitudes of consumers are still localized and vary significantly between East and West.
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","iv":"6f3904ae87b7c12db712a5a1a67165fa","s":"4f8653b9a930197c"}
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