Marketing
December 16, 2020
Consumers' views vary widely from one country to the next. Image courtesy of Vestiaire Collective
By Ellen Kelleher
Brands must deliver country-specific approaches to meet shifting demand for luxury goods around the world, as the attitudes of consumers are still localized and vary significantly between East and West.
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","iv":"509291f9e91268b296886daea5eead58","s":"7f0f9f33c48393b5"}
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