Retail
January 8, 2021
China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry
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","iv":"4540ce98022079d67ad7949e824c83da","s":"538384388c47ec4e"}
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