Retail
January 8, 2021
China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry
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","iv":"58a05f3261f274f6b6ae9870555c72cb","s":"316abd2b1b9ece64"}
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