Retail
January 8, 2021
China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry
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","iv":"bc4a0f98152714630ca4e8bdc8cce7ab","s":"09eb7113ef8ff584"}
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