Retail
January 8, 2021
China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry
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","iv":"436d6a6b11f4d8209ca11b8f2f5b69e6","s":"93fd67aa97252fd2"}
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